Sex Toy Brands

Adam & Eve

Adam & Eve is one of the OG adult retailers in the US, selling everything from vibrators and dildos to lingerie, lubes, and adult films. They've got a massive catalogue…

Founded 1991 · 35 years on market

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About Adam & Eve

Adam & Eve is one of the OG adult retailers in the US, selling everything from vibrators and dildos to lingerie, lubes, and adult films. They’ve got a massive catalogue covering pretty much every category you’d expect – couples toys, bondage gear, masturbators, and all the accessories to go with them. We’ve covered their expansion into streaming content alongside their hardware offerings. Started back in 1971 as a mail-order contraceptive business (wild times), they’ve since grown into a proper retail operation with physical stores across the States alongside their online shop. The sheer volume of products they stock is genuinely impressive – we’re talking thousands of items across dozens of categories. If you’re after something specific, chances are Adam & Eve has it or something close to it.
Archival coverageFirst covered
1 articles 2016–2016 Peak: 2016 (1)

Adam & Eve

64%
2

Privacy deep-dive

In summary

Adam & Eve's privacy practices reflect broad data collection including sensitive sexual interest data and real-time session replay, with data shared extensively with advertisers and analytics providers in ways explicitly acknowledged as potential 'sales' under CCPA. While industry-specific protections like discreet billing and anonymous shipping are strong, liability is capped at $10 and mandatory arbitration severely limits user legal recourse.

  • Collects sensitive sexual product interest data shared with third parties
  • Session replay captures unsubmitted form input in real time
  • Discreet billing ('Adam Mail') and plain-package shipping
  • Data sharing may constitute 'sale' under CCPA — acknowledged in policy
  • Liability capped at $10 maximum aggregate damages

Privacy Concerns

  • High Sensitive sexual product interest data is transmitted to third-party providers via website analytics with no specific opt-out for this category
  • High Liability is effectively capped at $10, rendering most user claims financially unrecoverable
  • High Mandatory binding arbitration with class action waiver eliminates users' right to jury trial and collective legal action
  • High Data sharing with advertisers and analytics partners is explicitly acknowledged as potentially constituting a 'sale' of personal information, including sensitive data
  • Medium Session replay software captures unsubmitted form input, including text typed and then deleted, without clear granular consent mechanismUnverified

Privacy Positives

  • High Impact Discreet billing using 'Adam Mail' descriptor protects user privacy on financial statements
  • High Impact Anonymous packaging policy — no company name on return address label
  • High Impact GDPR and UK DPA compliance addressed via appointed EU/UK representative (DPR Group) with per-country contact addresses
  • High Impact CCPA rights explicitly enumerated: delete, know, opt-out of sale/sharing, correct, and non-discrimination
  • Medium Impact Payment card data from mail orders is specifically destroyed after 30 days — only concrete retention commitment

Security Overview

60% Security

Security Headers

HTTPS Secure connection
Pass
HSTS HTTP Strict Transport Security
Pass
CSP Content Security Policy
Fail
X-Frame-Options Clickjacking protection
Pass
X-Content-Type MIME type sniffing protection
Pass
Referrer-Policy Controls referrer information
Fail
Permissions-Policy Browser feature controls
Fail

From Their Privacy Policy

Direct excerpts from Adam & Eve's published privacy policyVerified June 15, 2026

All communication to the website is upgraded to be encrypted using current encryption protocols. This works by creating a secure link between your computer and ours so only Adam & Eve can decode your personal information.

Technical security measures for data in transit

All such information is collected in real time as one accesses and navigates all areas of our Site and is transmitted in real time to our third-party aggregators, advertisers and analytics providers.

Real-time behavioral data transmission to third parties

Our name will never appear in your billing statement. Instead, your order will be listed simply as 'Adam Mail.'

Discreet billing protection specific to adult retail context