Privacy Policy

Last updated: 3 June 2026. Effective from 3 January 2025. This version replaces all earlier privacy policies.

The short version

SEXTECHGUIDE is an independent editorial and review website. We are a publisher, not a shop or a social network. Here is the whole policy in a few lines — the detail follows below.

• We do not sell your personal data, ever — to anyone, for any price.
• You can read almost the entire site without giving us any personal information.
• The only thing we ask you to actively give us is your email address, and only if you choose to subscribe to our newsletter.
• We use privacy-respecting analytics (Rybbit and, during a migration, Litlyx) plus Google Analytics to understand which articles are useful. You can refuse these with our cookie banner.
• We use cookies and similar technologies. Non-essential ones only run if you agree through our cookie banner (powered by CookieScript). See our Cookie Policy.
• Some links to retailers are affiliate links — if you buy through them we may earn a commission, at no extra cost to you. This never changes what we recommend. See our Affiliate Disclosure.
• We do not host reader accounts, comments, uploads, or any intimate user content. We take no payments from readers.
• We do not try to identify your location from your IP address, and we run no IP-to-location lookup.
• You have strong rights over your data — including the right to get a copy or have it deleted. Email contact@sextechguide.com.

Who we are

SEXTECHGUIDE (“we”, “us”, “our”) is operated by BBT Media Limited, a company registered in England and Wales under company number 10288724, with its registered office at 86–90 Paul Street, London, EC2A 4NE, United Kingdom.

BBT Media Limited is the “data controller” for the personal data described in this policy — meaning we are the organisation responsible for it. This policy covers the website at https://sextechguide.com and its subdomains.

For any privacy question or to exercise your rights, contact us at contact@sextechguide.com or by post at the address above.

What we collect, and why

Information you choose to give us

• Newsletter sign-up. Your email address (required), your first name (optional), and your chosen newsletter preference (for example, a weekly digest or per-article alerts). To prove that consent is genuine, we and our email provider also record the IP address and timestamp at the moment you sign up and at the moment you confirm.
• Emails and messages you send us. If you email us (for example, to report a correction, ask a question, or make a privacy request), we receive your email address and whatever you put in your message.
• Competition or giveaway entries. If we run a giveaway, the entry process and the data it needs are set out in that giveaway’s specific terms (see our Terms & Conditions).

Information collected automatically when you visit

• Technical and usage data. Like almost every website, our servers and analytics tools receive standard technical information when you load a page: your IP address, browser type and version, device type, operating system, the pages you view, the page that referred you, and the date and time of your visit. We use this to keep the site secure and running, and to understand which content is useful.
• Anonymous article voting. Some articles let you give a thumbs-up or thumbs-down. This is anonymous. We store only the running totals on the article. To stop the same person voting repeatedly, we set a cookie in your browser and keep a short-lived, one-way hashed fingerprint of your IP address (we never store your IP in readable form for this, and we cannot reverse it back to you). We do not record who voted for what.

Things we deliberately do NOT do

• We do not sell, rent, or trade your personal data.
• We do not run reader accounts, logins, comment sections, or user uploads, and we do not host any user-generated intimate content.
• We do not take payments from readers or store any payment-card details.
• We do not detect or store your geographic location from your IP address (no GeoIP, no MaxMind, no Cloudflare country lookup).
• We do not knowingly collect data from anyone under 18 (see “Children” below).

Our lawful bases for using your data (UK/EU)

Under the UK GDPR and EU GDPR we must have a “lawful basis” to use your personal data. We rely on the following:

• Consent — for sending you our newsletter, for showing you non-essential cookies and analytics, and for web push notifications. You can withdraw consent at any time.
• Legitimate interests — for keeping the site secure, preventing abuse, measuring aggregate audience trends, and running our business as a publisher. We balance these interests against your rights, and you can object (see “Your rights”).
• Legal obligation — where we must keep certain records (for example, proof of newsletter consent) or respond to lawful requests.

Cookies and similar technologies

We use cookies and similar technologies to run the site, remember your choices, and measure how the site is used. Cookies that are not strictly necessary only load after you agree through our cookie consent banner, which is provided by CookieScript. You can change or withdraw your choices at any time by reopening the cookie settings from the banner.

A full, automatically maintained list of the cookies in use — including their names, providers, purpose, and lifespan — is in our dedicated Cookie Policy.

Analytics — how we measure the site

We use analytics tools to understand which articles and features readers find useful. We are currently moving between providers, so more than one may be active:

• Rybbit — a privacy-focused analytics service that is our long-term tool. It is designed to measure traffic without building advertising profiles of you.
• Litlyx — our previous analytics tool, which we are in the process of retiring. During the transition it may still receive the same anonymous interaction events as Rybbit so our historical data stays consistent. It will be removed once the move is complete.
• Google Analytics (provided via Google, using Google Tag Manager) — gives us aggregate audience reporting. Google processes this data on our behalf and may also use it for its own purposes as described in Google’s own privacy policy.

The interaction events we record (for example, that an affiliate link or related article was clicked, on which page) are about what was clicked, not who you are — we do not attach your name or email to them. Non-essential analytics only run if you accept analytics cookies in the banner.

Newsletter and email

If you subscribe to our newsletter, we send your email to our email platform, EmailIt, which stores your contact details and delivers our emails. We use double opt-in: after you sign up you must click a confirmation link in an email before we add you to the list. This proves the request was genuinely yours.

• Every email we send includes a one-click unsubscribe link, and you can manage your preferences at any time from the link in any email.
• We keep the IP address and timestamp from your sign-up and confirmation as proof of consent, in case a complaint or legal request requires it.
• We use AI tools to help our editors draft newsletter copy from our own published articles. These tools are not given your email address or any subscriber list — they only see our editorial content.

Web push notifications

You can optionally subscribe to browser push notifications for new articles. This is handled by Webpushr. It only happens if you explicitly allow notifications in your browser. Webpushr stores the anonymous subscription token your browser generates so it can deliver the alerts — this is not linked to your name or email. You can unsubscribe at any time from your browser settings or the notification itself.

Affiliate links and advertising

Some links to retailers are affiliate links, managed through Content Egg and various affiliate networks (for example Amazon and others). If you click an affiliate link and buy something, the retailer or network may set their own cookies to credit us with a commission. That happens on the retailer’s side, under the retailer’s and network’s own privacy policies — we do not receive your payment details or know what you personally bought. Affiliate relationships never influence our editorial recommendations; see our Affiliate Disclosure.

We also use Google advertising and measurement products (such as Google Ads conversion and remarketing tags delivered via Google Tag Manager) to measure the performance of our own marketing. These are subject to your cookie choices and to Google’s privacy policy. We do not sell your data to advertisers.

Embedded content from other sites

Articles may include embedded content such as videos from YouTube or Vimeo. Embedded content behaves as if you had visited that other website, and those sites may collect data about you, use cookies, and track your interaction with the embed under their own privacy policies. Where we can, we use privacy-enhanced embeds (such as YouTube’s no-cookie mode). We also use ClickRank, a third-party tool that helps optimise how our pages appear in search engines; it processes page-structure information, not your personal identity.

Who we share data with

We never sell your personal data. We share it only with the service providers (“processors”) that we need to run the site, and only for the purposes below. Each is bound by a contract that requires them to protect your data and use it only on our instructions.

• Rocket.net — our website hosting provider (stores the site and its server logs).
• Cloudflare — content delivery network and security, helping the site load quickly and stay protected.
• EmailIt — newsletter storage and delivery.
• Rybbit, Litlyx (being retired), and Google (Analytics, Tag Manager, Ads) — analytics and marketing measurement.
• Webpushr — push-notification delivery (only if you opt in).
• CookieScript — cookie consent management.
• Content Egg and affiliate networks — affiliate link and product-offer management.

We may also disclose data: (a) if the law requires it or to respond to a valid legal request; (b) to protect the rights, safety, or property of SEXTECHGUIDE, our readers, or others; or (c) as part of a merger, acquisition, or sale of our business, in which case we will tell you and any new owner will be bound by this policy.

International data transfers

Some of our providers are based outside the UK and the European Economic Area (for example, in the United States). When your data is transferred internationally, we rely on legally recognised safeguards — such as the UK International Data Transfer Agreement, EU Standard Contractual Clauses, or an applicable adequacy decision — so that your data keeps an equivalent level of protection.

How long we keep your data

• Newsletter data — for as long as you stay subscribed. If you unsubscribe, we keep a minimal record (including your consent IP/timestamp) for up to 365 days to honour the unsubscribe and handle any complaint or legal request, then delete it.
• Emails you send us — for as long as needed to deal with your query, and then in line with normal business record-keeping.
• Server and security logs — kept for a short period for security and troubleshooting, then deleted or rotated by our host.
• Anonymous voting fingerprints — the hashed anti-duplication fingerprint expires automatically within 90 days; the vote totals themselves are anonymous and not linked to you.
• Analytics data — retained according to each provider’s retention settings; we keep aggregate reporting but not data that identifies you personally.

Your rights

Depending on where you live, you have some or all of the following rights over your personal data. We will not discriminate against you for exercising them.

If you are in the UK or EU (UK/EU GDPR)

• Access — get a copy of the personal data we hold about you.
• Rectification — have inaccurate data corrected.
• Erasure — have your data deleted (“right to be forgotten”).
• Restriction — ask us to limit how we use your data.
• Portability — receive your data in a portable format.
• Objection — object to processing based on our legitimate interests.
• Withdraw consent — at any time, where we rely on consent (this won’t affect anything done beforehand).

If you are in California or other US states

• The right to know what personal information we collect and how we use it (described in this policy).
• The right to delete personal information we hold about you.
• The right to opt out of the “sale” or “sharing” of personal information — note that we do not sell your personal information.
• The right to non-discrimination for exercising your rights.

How to exercise your rights: email contact@sextechguide.com. You can also export or delete newsletter data yourself via the unsubscribe and preference links in any email. We will respond within the time limits set by law (usually one month). We may need to verify your identity first. If you are unhappy with how we handle your request, you can complain to your local data protection authority — in the UK, that is the Information Commissioner’s Office (ICO) at ico.org.uk.

How we protect your data

We take security seriously. Among other measures, the entire site is served over encrypted HTTPS/TLS; we send a strong set of HTTP security headers (including HSTS, X-Content-Type-Options, X-Frame-Options, Referrer-Policy, and a Permissions-Policy that disables device sensors such as the camera, microphone, and geolocation); we store anti-abuse identifiers only as one-way hashes; we limit who can access our systems; and we work only with reputable processors. If you believe you have found a security vulnerability, please see our Security & Responsible Disclosure page. No method of transmission over the internet is ever 100% secure, but we work hard to protect your data.

Children

SEXTECHGUIDE is intended for adults aged 18 and over. We do not target children and we do not knowingly collect personal data from anyone under 18. If you believe a child has provided us with personal data, please contact us and we will delete it.

Changes to this policy

We may update this policy from time to time as our practices or the law change. When we make material changes we will update the “Last updated” date at the top and, where appropriate, tell you by other means. Please check back periodically.

Contact us

For any question about this policy or your personal data, contact:

BBT Media Limited
86–90 Paul Street, London, EC2A 4NE, United Kingdom
Email: contact@sextechguide.com