Sexual Wellness & Health Brands

Embr Wave

Embr Wave tackles one of the most disruptive symptoms of menopause and perimenopause—hot flashes—with a wearable device that delivers instant cooling or warming sensations to your wrist. The Embr Wave…

About Embr Wave

Embr Wave tackles one of the most disruptive symptoms of menopause and perimenopause—hot flashes—with a wearable device that delivers instant cooling or warming sensations to your wrist. The Embr Wave 2 uses temperature technology to help manage thermal discomfort naturally, without hormones or medications, making it a key player in menopause tech innovation. Beyond hot flashes, the device addresses sleep disruptions and stress, two factors that significantly impact sexual wellness and intimacy during midlife transitions. Since launching from an MIT student project in 2013 and hitting the market after a successful 2017 crowdfund, Embr Labs has sold over 130,000 devices and racked up recognition from Time Magazine’s Best Inventions list and AARP’s Innovation in Aging Award. Femtech World named it a leading menopause innovator, and the company has backing from heavy hitters like Bose Ventures and DigiTx Partners. You can find Embr Wave on Amazon UK, Boots, and QVC UK, making it one of the more accessible menopause tech solutions out there.
Occasional coverageFirst covered
1 articles 2025–2025 Peak: 2025 (1)

Embr Wave

57%
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Privacy deep-dive

In summary

Embr Labs' policies are well-organized and transparent about data types and third-party sharing, with strong GDPR/UK rights provisions, but lean heavily on consent-by-use, vague retention terms, and company-favorable arbitration clauses. As a thermal wellness device, it lacks adult-industry-specific protections like discreet billing or anonymity support.

  • Collects sensitive biometric data (skin temperature, health needs)
  • GDPR & UK GDPR rights described in detail
  • Does NOT honor Do Not Track signals
  • Consent-by-continued-use model
  • Retention vaguely 'as long as necessary'

Privacy Concerns

  • Medium Policy explicitly ignores Do Not Track browser signals
  • Medium Consent obtained merely by using the Services, not granular opt-in
  • Medium Retention period undefined with no concrete timeframes
  • Medium Broad 'sole discretion' legal sharing language
  • Medium Forced binding arbitration with class action waiverUnverified

Privacy Positives

  • High Impact Clear disclosure of sensitive biometric data collection
  • High Impact Detailed GDPR rights (access, rectification, erasure, portability, objection)
  • Medium Impact UK GDPR section with designated UK representative
  • Medium Impact Security update support period of minimum 2 years disclosed
  • Medium Impact Dedicated vulnerability reporting process

Security Overview

57% Security

Security Headers

HTTPS Secure connection
Pass
HSTS HTTP Strict Transport Security
Pass
CSP Content Security Policy
Pass
X-Frame-Options Clickjacking protection
Fail
X-Content-Type MIME type sniffing protection
Pass
Referrer-Policy Controls referrer information
Fail
Permissions-Policy Browser feature controls
Fail

From Their Privacy Policy

Direct excerpts from Embr Wave's published privacy policyVerified June 4, 2026

We may collect information such as general geolocation data, gender, height, weight, and date of birth. Our device may also collect skin temperature readings and health needs from you.

Discloses collection of sensitive biometric and health data

Company products will receive security updates for a minimum of 2 years after a product version is last sold on the Company website.

Commitment to ongoing device security support

You hereby waive any and all rights to bring any claims related to these Terms and/or our Privacy Policy as a plaintiff or class member in any purported class or representative proceeding.

Class action waiver in arbitration agreement