Sextech Startups & Industry Innovation

FirmTech

FirmTech makes smart rings that track erectile health—basically a fitness tracker for your penis. The company's Tech Ring is a wearable device that monitors nocturnal erections (those automatic nighttime hard-ons…

Founded 2021 · 5 years on market

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About FirmTech

FirmTech makes smart rings that track erectile health—basically a fitness tracker for your penis. The company’s Tech Ring is a wearable device that monitors nocturnal erections (those automatic nighttime hard-ons your body does during REM sleep) and sexual erections, collecting data on firmness, duration, and frequency. The idea is that erectile quality can be an early indicator of cardiovascular health issues, since good blood flow is essential for both erections and overall vascular health. We reviewed the Tech Ring and found it offers genuinely useful health insights, though it’s definitely more medical device than pleasure product. FirmTech has since expanded beyond pure health tracking. The company launched RingMate, a vibrator attachment that snaps onto its smart rings to add pleasure functionality during partnered sex. They also released the MaxPR performance ring, which combines the health-tracking tech with a vibrating cock ring design. As we noted in our MaxPR and RingMate review, these additions make the rings more versatile for couples, though the health-tracking remains the core feature. The brand sits at the intersection of sexual wellness and preventive health—it’s featured in our guides on sextech for seniors and penile health tech, and made our list of best vibrating smart rings.

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Archival coverageFirst covered
9 articles 2023–2025 Peak: 2025 (4)

FirmTech

57%
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Privacy deep-dive

In summary

In our assessment, FirmTech's privacy and terms documentation reviewed as of June 2026 demonstrates a meaningful baseline of transparency for a sexual wellness company, including explicit HIPAA references, de-identification commitments, and GDPR/CCPA acknowledgments. However, the reviewed policy text appears to omit concrete data retention periods, discreet billing or packaging disclosures, and granular user controls that would strengthen protections given the sensitivity of the health data collected.

  • Explicit no-sale of personal health data stated
  • HIPAA-compliant database referenced
  • GDPR individual rights described (correction, restriction, deletion)
  • CCPA rights section present with contact mechanism
  • No data retention periods stated for any data type

Our editorial assessment of FirmTech’s published policy — an opinion based on the policy text we reviewed, not legal advice or a compliance determination. Spot something wrong? Request a correction

Privacy Concerns

  • High No retention periods specified for any data category, including sensitive sexual health data, leaving users without clarity on how long their most sensitive information is held
  • High Tracking technologies used for advertising may constitute a 'sale' of personal information under CCPA but opt-out mechanism redirects generically to NAI/DAA rather than a direct opt-out control
  • Medium Broad account termination right with no stated appeal process or notice requirement, which may leave users with no recourse for loss of health tracking data
  • Medium International data transfer disclosures are minimal, relying on user consent by continued use rather than specifying transfer mechanisms or safeguards
  • Medium No data portability or export option mentioned anywhere in the reviewed policy text, despite GDPR rights language being present

Privacy Positives

  • High Impact Explicit commitment that personal health data is not sold or exchanged, and that all shared data is de-identified or anonymized
  • High Impact HIPAA-compliant database referenced with access limited to user login and select technical staff only
  • Medium Impact Promise to proactively notify users of material policy changes via email or app, rather than relying solely on passive posting
  • Medium Impact Scientific research data sharing requires consent for any non-anonymized data, with explicit opt-out mechanism provided
  • Medium Impact Encryption of personal information both in transit and at rest is explicitly stated as a security measure

Security Overview

71% Security

Security Headers

HTTPS Secure connection
Pass
HSTS HTTP Strict Transport Security
Pass
CSP Content Security Policy
Pass
X-Frame-Options Clickjacking protection
Pass
X-Content-Type MIME type sniffing protection
Pass
Referrer-Policy Controls referrer information
Fail
Permissions-Policy Browser feature controls
Fail

From Their Privacy Policy

Direct excerpts from FirmTech's published privacy policyVerified June 30, 2026

We do not sell or exchange your personal health data. All data is de-identified/anonymized. We use the de-identified data to improve the value of the user experience and/or for researchers to advance the understanding of sexual health for the scientific community and all men.

Core health data protection commitment in the introductory section of the Privacy Policy

Our database is HIPAA-compliant, and your data is only accessible to: (i) you via your login information; or (ii) a select member of our team to assist with technical issues.

Database access controls and compliance framework referenced in the policy introduction

We will require you to prove your identity. We will address your request within 30 days after receipt. It can take us up to 90 days in some cases, for example for full deletion of your Personal Information stored. We will let you know if we need more time and explain the reasons for the delay.

User rights request handling timeline under Section 7 of the Privacy Policy

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