Giselle International

Giselle International is a B2B sales and business development firm that works exclusively with sexual wellness brands. Founded by Lisa Sananes and Zai Bertel, the company helps pleasure product brands, intimate wellness companies, and sexual health businesses navigate the complex distribution landscape across adult retailers, mainstream channels, and beauty industry outlets. The firm offers outsourced sales management, brand strategy, art direction, and logistics solutions specifically tailored to the sexual wellness industry. Its team handles everything from go-to-market planning and sales funnel optimization to US warehousing and trade marketing—basically taking on the operational heavy lifting so sexual wellness brands can focus on product development. Giselle International works with three main client types: newcomers to the B2B sexual wellness world, locally-established brands expanding into new territories, and global brands looking to tap into untapped markets. The company has been part of industry conversations like the Reimagine Sexuality virtual conference, where B2B service providers and sexual wellness brands connect. Its positioning centers on understanding the nuanced approach required in the sexual wellness space—working with boutique brands and independent retailers to build distribution networks that respect the unique challenges of bringing pleasure products and intimate wellness offerings to market.