Sex Toy Brands

Hustler

Hustler is one of those names everyone knows. Founded by Larry Flynt in 1974 as an adult magazine, it has since grown into a full entertainment empire covering everything from…

Founded 1974 · 52 years on market

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About Hustler

Hustler is one of those names everyone knows. Founded by Larry Flynt in 1974 as an adult magazine, it has since grown into a full entertainment empire covering everything from print to retail to digital content. On the product side, Hustler Hollywood operates as its retail arm, selling sex toys, vibrators, lubricants, lingerie, and all manner of bedroom accessories both online and through physical stores across the US. The brand has always courted controversy – Flynt was famously a free speech crusader who took his battles all the way to the Supreme Court. That rebellious streak still runs through the brand today. Beyond the magazine and retail operations, Hustler runs adult video production and streaming services. As discussed in our piece where Harriet Sugarcookie talks about the adult industry landscape, established brands like Hustler continue to adapt as the industry evolves around tube sites and new tech.
Archival coverageFirst covered
1 articles 2017–2017 Peak: 2017 (1)

Hustler

63%

This privacy assessment is automated and editorial information only, not legal or compliance advice. Scores age over time as brands update their practices.

SEXTECHGUIDE may earn commissions from some brands it assesses. Scores are generated by an automated methodology and are not influenced by commercial relationships.

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Privacy deep-dive

In summary

In our assessment, the reviewed Hustler privacy policy and terms of service provide a structurally organized but substantively thin framework — purposes for data use appear broad and vague, and adult-content-specific protections such as discreet billing, anonymity support, or content visibility controls do not appear to be addressed in the reviewed text. The Terms of Service in particular appear to favor the Company heavily, with sweeping liability caps, perpetual content licenses, and unilateral modification rights that in our view offer limited user protection.

  • Explicit 'no personal data sales' statement present
  • Multiple state-specific rights sections (CA, CO, NV, VA, CT)
  • No specific data retention timeframes stated by data type
  • Perpetual, irrevocable user content license granted to Company
  • Affiliate list includes Google LLC and Alphabet LLC as Company affiliates

Assessed from an archived copy (July 18, 2024) via the Internet Archive — the live policy page was unavailable from our scanner. View snapshot

Our editorial assessment of Hustler’s published policy — an opinion based on the policy text we reviewed, not legal advice or a compliance determination. Spot something wrong? Request a correction

Privacy Concerns

  • High Retention language is indefinitely vague with no timeframes by data type, limiting meaningful user expectation or enforcement of deletion rights
  • High User-submitted content is subject to a perpetual, irrevocable, royalty-free license with no meaningful deletion guarantee, which raises significant concerns for adult content contributors
  • High Liability cap of $25 or purchase value is extremely low and appears to effectively foreclose meaningful user redress for data or content-related harms
  • High International users appear to waive rights under their local laws simply by using the website, with no meaningful alternative safeguard described
  • Medium Affiliate list includes Google LLC and Alphabet LLC, which appears inconsistent with their actual corporate relationship and may mislead users about data-sharing scope

Privacy Positives

  • High Impact Explicit, repeated statement that personal information is not sold to third parties for any commercial purpose
  • High Impact State-specific rights sections covering California, Colorado, Nevada, Virginia, and Connecticut with actionable request channels
  • Medium Impact Multiple accessible privacy request mechanisms provided including a dedicated toll-free phone line and email address
  • Medium Impact Policy is dated (August 19, 2024) and well-structured with a numbered table of contents for navigability
  • Medium Impact 90-day refund policy described with a clear contact email, providing users a meaningful remedy for subscription dissatisfaction

Security Overview

50% Security

Security Headers

HTTPS Secure connection
Pass
HSTS HTTP Strict Transport Security
Pass
CSP Content Security Policy
Fail
X-Frame-Options Clickjacking protection
Fail
X-Content-Type MIME type sniffing protection
Fail
Referrer-Policy Controls referrer information
Fail
Permissions-Policy Browser feature controls
Fail
Mozilla Observatory Grade: C Scanned: June 30, 2026

From Their Privacy Policy

Direct excerpts from Hustler's published privacy policyVerified June 30, 2026

We do not share, sell, or exploit any data derived from the Website to anyone except service providers covered in this Privacy Policy.

Company's stated commitment against data monetization to external parties

If we find a data breach has occurred, we will take responsive action and notify users via in-site notification within 72 hours.

Data breach response and notification commitment

You forever release Company and its managers, officers, owners, members, agents, subsidiaries, joint ventures, employees, other related entities and advertisers from any and all claims associated with using the User Submission and any associated identifying characteristics, including without limitation claims arising from rights of publicity, rights of privacy, any moral rights, infliction of emotional distress

Scope of user rights waiver upon submitting content to the platform

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