Hustler

Hustler is one of those names everyone knows. Founded by Larry Flynt in 1974 as an adult magazine, it has since grown into a full entertainment empire covering everything from print to retail to digital content. On the product side, Hustler Hollywood operates as its retail arm, selling sex toys, vibrators, lubricants, lingerie, and all manner of bedroom accessories both online and through physical stores across the US. The brand has always courted controversy – Flynt was famously a free speech crusader who took his battles all the way to the Supreme Court. That rebellious streak still runs through the brand today. Beyond the magazine and retail operations, Hustler runs adult video production and streaming services. As discussed in our piece where Harriet Sugarcookie talks about the adult industry landscape, established brands like Hustler continue to adapt as the industry evolves around tube sites and new tech.