Sex Toy Brands

Hustler

Hustler is one of those names everyone knows. Founded by Larry Flynt in 1974 as an adult magazine, it has since grown into a full entertainment empire covering everything from…

Founded 1974 · 52 years on market

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About Hustler

Hustler is one of those names everyone knows. Founded by Larry Flynt in 1974 as an adult magazine, it has since grown into a full entertainment empire covering everything from print to retail to digital content. On the product side, Hustler Hollywood operates as its retail arm, selling sex toys, vibrators, lubricants, lingerie, and all manner of bedroom accessories both online and through physical stores across the US. The brand has always courted controversy – Flynt was famously a free speech crusader who took his battles all the way to the Supreme Court. That rebellious streak still runs through the brand today. Beyond the magazine and retail operations, Hustler runs adult video production and streaming services. As discussed in our piece where Harriet Sugarcookie talks about the adult industry landscape, established brands like Hustler continue to adapt as the industry evolves around tube sites and new tech.
Archival coverageFirst covered
1 articles 2017–2017 Peak: 2017 (1)

Hustler

63%
0

Privacy deep-dive

In summary

This is a Privacy Policy for a directory/link site (hustler.com) that explicitly offers no products or services, with reasonably clear data practices and robust state-specific rights for US residents. However, it lacks concrete retention periods, GDPR safeguards, and full Terms of Service, while including an aggressive clause requiring non-US users to waive claims under their own laws.

  • No sale of personal information
  • Do Not Sell / opt-out mechanisms offered
  • State rights covered: CA, CO, VA, CT, NV
  • Affiliates disclosed (Flynt, Alphabet, Google)
  • No concrete retention periods

Privacy Concerns

  • High Non-US users forced to waive claims under their own country's laws
  • Medium Unilateral right to amend policy at any time with immediate effect
  • Medium No concrete retention periods; only vague 'reasonably necessary' standard
  • Medium Broad marketing disclosure to third parties whose practices are not covered by this policy
  • Medium Very broad self-granted rights to access, use, transfer, and disclose collected information

Privacy Positives

  • High Impact Explicit statement of no personal information sale
  • Medium Impact Do Not Sell and opt-out tools (DAA, NAI, Google Analytics opt-out) provided
  • Medium Impact Multiple state rights covered with clear request methods
  • Medium Impact Non-discrimination clause for exercising privacy rights
  • Medium Impact Data breach notification commitment within 72 hours

Security Overview

50% Security

Security Headers

HTTPS Secure connection
Pass
HSTS HTTP Strict Transport Security
Pass
CSP Content Security Policy
Fail
X-Frame-Options Clickjacking protection
Fail
X-Content-Type MIME type sniffing protection
Fail
Referrer-Policy Controls referrer information
Fail
Permissions-Policy Browser feature controls
Fail

From Their Privacy Policy

Direct excerpts from Hustler's published privacy policyVerified June 4, 2026

We do not share, sell, or exploit any data derived from the Website to anyone except service providers covered in this Privacy Policy.

Core data-sharing commitment

If we find a data breach has occurred, we will take responsive action and notify users via in-site notification within 72 hours.

Breach notification commitment

At this time, the Website does not offer products, goods, or services, and operates only as a list of links of the Directory Websites.

Defines limited scope as a directory site