Sexual Wellness & Health Brands

Joy Division

Joy Division manufactures sexual wellness products across multiple categories—lubricants, intimate care items, sex toys, and hygiene products. The German company built its reputation on water-based lubricants and has expanded into…

Founded 1976 · 50 years on market

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About Joy Division

Joy Division manufactures sexual wellness products across multiple categories—lubricants, intimate care items, sex toys, and hygiene products. The German company built its reputation on water-based lubricants and has expanded into silicone-based formulas, massage oils, and pleasure products under various sub-brands including AQUAglide, BIOglide, and Joydivision. its product lineup spans personal lubricants designed for different needs (organic, vegan, anal-specific formulas), intimate hygiene sprays and wipes, massage products, and pleasure devices. it manufactures both their own branded items and private-label products for other companies in the sexual wellness space. Operating out of Hanover, Germany, Joy Division distributes throughout Europe and internationally. The company positions itself as a B2B manufacturer and supplier to retailers, focusing on product development and manufacturing rather than direct consumer sales.

Joy Division

47%

This privacy assessment is automated and editorial information only, not legal or compliance advice. Scores age over time as brands update their practices.

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Privacy deep-dive

In summary

JoyDivision's privacy policy is a generic website notice loaded with third-party tracking and advertising integrations that exceed what a hardware product requires, while relying on browser settings rather than explicit consent. It lacks dates, references outdated laws and defunct services, and uses vague retention language, signaling a stale and under-maintained document.

  • No explicit data-sale statement
  • GDPR/BDSG rights described (info, correction, blocking, deletion)
  • Heavy third-party tracking (Analytics, AdSense, AdWords, Piwik)
  • Multiple social plugins (Facebook, Google+, Twitter, Tumblr, Flattr)
  • US data transfers disclosed, rely only on IP anonymization

Privacy Concerns

  • High Consent for cookies/tracking relies on browser settings, not explicit opt-in
  • Medium US transfers protected only by IP anonymization, no SCCs or formal safeguardsUnverified
  • Medium No concrete retention periods; vague 'as long as necessary' language
  • Medium Outdated legal framework cited (BDSG/TMG), not current GDPR primacy
  • Medium Blanket consent assumed by mere use of the site for ad data processing

Privacy Positives

  • Medium Impact User rights to information, correction, blocking, deletion stated
  • Medium Impact Named data protection officer contact provided
  • Medium Impact Double opt-in used for newsletter signup
  • Low Impact IP anonymization activated for Google Analytics
  • Low Impact Piwik data stored on German servers with IP anonymization

Security Overview

30% Security

Security Headers

HTTPS Secure connection
Pass
HSTS HTTP Strict Transport Security
Fail
CSP Content Security Policy
Fail
X-Frame-Options Clickjacking protection
Fail
X-Content-Type MIME type sniffing protection
Pass
Referrer-Policy Controls referrer information
Fail
Permissions-Policy Browser feature controls
Fail
Mozilla Observatory Grade: D Scanned: June 4, 2026

From Their Privacy Policy

Direct excerpts from Joy Division's published privacy policyVerified June 4, 2026

You have the right, upon request and free of charge, to request information about the personal data stored by us and/or to demand correction, blocking or deletion.

Statement of user data subject rights

We reserve the right to make changes at any time in order to ensure that our data protection declaration always complies with the current legal requirements.

Unilateral change clause with no notification commitment

We do not pass this data on to third parties or link it to personal data without their consent.

Cookie data handling assurance