LoveJack is a dating app that ditches the endless swiping and photo-first approach in favor of wordplay games. Instead of judging someone by their pics, you match based on how you play with words. Users get daily five-word games to fill out their profiles and connect with potential matches. Think Wordle meets dating, aimed squarely at people who reckon they’re a bit clever.
The app came from two female founders who wanted to bring some actual conversation back to online dating, hence the “wordplay foreplay” tagline. Based in Houston, Texas, LoveJack expanded into the UK in early 2025, which we
covered alongside other dating app updates. Julie Lestage took over as CEO in January 2025. Whether a text-game gimmick can scale against the swipe giants is the real question, but if you’re sick of the right-swipe grind and prefer brains over biceps, it’s worth a look.
