Motto

Motto is a dating app launched by Joel Simkhai, the founder of Grindr, with a focus on making hookups less transactional and more intentional. As we covered when it launched, the app aims to bring more substance to casual encounters by encouraging users to be more thoughtful about what they’re looking for and who they’re meeting. The app sits in the space between traditional relationship-focused dating platforms and pure hookup apps, targeting people who want casual connections but with more communication and clarity upfront. It’s part of the broader shift in dating tech toward more intentional design, trying to address some of the burnout and dissatisfaction that comes with endless swiping and surface-level interactions.