National Ugly Mugs

Founded 2012
9-11 Leeds Road, Sheffield, UK

National Ugly Mugs (NUM) is a crucial organization at the intersection of technology and sex worker safety. Founded in the UK in 2012, NUM operates as a nonprofit that leverages digital tools to protect sex workers from violence and exploitation.

At the core of NUM’s operations is a unique alert system that allows sex workers to report dangerous clients or incidents. This information is then shared with other members, creating a network of safety through information sharing. The organization’s use of technology to facilitate this process places it within the broader sextech ecosystem, albeit with a focus on safety rather than pleasure or entertainment.

NUM’s digital platform enables sex workers to access and share information discreetly and efficiently. The organization has developed a mobile app that provides real-time alerts and allows for quick reporting of incidents. This use of mobile technology reflects the growing trend in sextech of creating tools that cater specifically to the needs of sex workers.

Beyond its alert system, NUM provides resources and support services to sex workers, including assistance in reporting crimes to the police. The organization’s database and reporting mechanisms have become valuable tools for law enforcement in identifying patterns of violence against sex workers.

NUM’s work highlights the potential for technology to address critical issues in the sex industry, demonstrating how digital tools can be used to enhance safety and community support. This approach has garnered attention from both the sextech industry and social services sectors.

The organization’s efforts extend to advocacy and policy work, using data collected through its platform to inform discussions about sex work legislation and safety measures. This data-driven approach to advocacy represents an important intersection of technology and social justice within the broader sextech landscape.

NUM’s model has inspired similar initiatives in other countries, showcasing the global potential for technology-driven safety measures in the sex work industry. As discussions around sex worker rights and safety continue to evolve, NUM’s innovative use of technology remains a significant contribution to the field.

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