Sexual Wellness & Health Brands
Natural Cycles
Natural Cycles is a contraception app that uses your basal body temperature and an algorithm to predict when you're fertile. You take your temperature each morning with their thermometer, log…
About Natural Cycles
Privacy deep-dive
In summary
Natural Cycles provides a well-structured, transparent privacy policy with strong protections for sensitive health data, including explicit consent requirements and a firm commitment to never sell or share fertility/period/sexual data for advertising. Weaknesses include vague retention periods for health data, non-optional consent for core app use, and the sale/sharing of non-sensitive identifiers and geolocation for advertising via opt-out rather than default protection.
- Explicit opt-in consent for sensitive health data
- Never sells fertility/period/sexual/pregnancy data for ads
- GDPR rights fully described
- CCPA/CPRA and Washington MHMD addenda included
- DPF-certified for EU/Swiss-US transfers
Privacy Concerns
- Medium Consent for the core app is non-optional, undermining freely given consent
- Medium Retention periods for health-grade cycle/fertility data are vague
- Medium Non-sensitive identifiers, geolocation, and commercial info are sold/shared for advertising
- Medium Statutory notice indicates sensitive personal data may be sold
- Low Terms of Use not included; dispute, liability, and termination terms unverifiable
Privacy Positives
- High Impact Firm commitment to never sell fertility/period/sexual/pregnancy data for ads
- High Impact Explicit opt-in consent required for sensitive health data
- High Impact Strong encryption, pseudonymization, and security measures described
- High Impact Full GDPR rights including access, erasure, portability, objection
- Medium Impact Recognizes Global Privacy Control opt-out signal
Security Overview
Security Headers
From Their Privacy Policy
Direct excerpts from Natural Cycles's published privacy policy
For clarity, we do not Sell or Share any fertility status data, period data, sexual activity data, medical condition data, or logged symptom or pregnancy data.
If you stop using your account without deleting it, we will keep your User Data for an additional 3 years.
All information you provide to us is transferred using TLS encryption (HTTPS) and stored on secure servers.