Sexual Wellness & Health Brands

Natural Cycles

Natural Cycles is a contraception app that uses your basal body temperature and an algorithm to predict when you're fertile. You take your temperature each morning with their thermometer, log…

About Natural Cycles

Natural Cycles is a contraception app that uses your basal body temperature and an algorithm to predict when you’re fertile. You take your temperature each morning with their thermometer, log it in the app, and it tells you whether you’re on a ‘green day’ (not fertile) or a ‘red day’ (fertile or possibly fertile). It’s FDA-cleared as a contraceptive method and CE-marked in Europe, which is pretty significant for a digital health app. The app works by tracking your unique cycle patterns—basal body temperature rises slightly after ovulation, so the algorithm learns your specific rhythm over time. You can use it to prevent pregnancy (avoiding unprotected sex on red days) or plan pregnancy (trying on red days). If you’re into tracking various aspects of your sexual health, Natural Cycles also lets you log sex, symptoms, and other cycle-related data. It’s subscription-based and comes with a thermometer, though you can also use their Oura Ring integration if you’re already tracking with wearables.

Natural Cycles

83%
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Privacy deep-dive

In summary

Natural Cycles provides a well-structured, transparent privacy policy with strong protections for sensitive health data, including explicit consent requirements and a firm commitment to never sell or share fertility/period/sexual data for advertising. Weaknesses include vague retention periods for health data, non-optional consent for core app use, and the sale/sharing of non-sensitive identifiers and geolocation for advertising via opt-out rather than default protection.

  • Explicit opt-in consent for sensitive health data
  • Never sells fertility/period/sexual/pregnancy data for ads
  • GDPR rights fully described
  • CCPA/CPRA and Washington MHMD addenda included
  • DPF-certified for EU/Swiss-US transfers

Privacy Concerns

  • Medium Consent for the core app is non-optional, undermining freely given consent
  • Medium Retention periods for health-grade cycle/fertility data are vague
  • Medium Non-sensitive identifiers, geolocation, and commercial info are sold/shared for advertising
  • Medium Statutory notice indicates sensitive personal data may be sold
  • Low Terms of Use not included; dispute, liability, and termination terms unverifiable

Privacy Positives

  • High Impact Firm commitment to never sell fertility/period/sexual/pregnancy data for ads
  • High Impact Explicit opt-in consent required for sensitive health data
  • High Impact Strong encryption, pseudonymization, and security measures described
  • High Impact Full GDPR rights including access, erasure, portability, objection
  • Medium Impact Recognizes Global Privacy Control opt-out signal

Security Overview

75% Security

Security Headers

HTTPS Secure connection
Pass
HSTS HTTP Strict Transport Security
Pass
CSP Content Security Policy
Fail
X-Frame-Options Clickjacking protection
Pass
X-Content-Type MIME type sniffing protection
Pass
Referrer-Policy Controls referrer information
Fail
Permissions-Policy Browser feature controls
Fail

From Their Privacy Policy

Direct excerpts from Natural Cycles's published privacy policyVerified June 4, 2026

For clarity, we do not Sell or Share any fertility status data, period data, sexual activity data, medical condition data, or logged symptom or pregnancy data.

Protection of sensitive health data from advertising sale/share

If you stop using your account without deleting it, we will keep your User Data for an additional 3 years.

Only concrete retention period stated

All information you provide to us is transferred using TLS encryption (HTTPS) and stored on secure servers.

Security and content privacy measures