Novoluto

Novoluto is a Berlin-based intellectual property management company that holds patents and rights related to adult sexual wellness products, specifically electrically operated massagers and vibrators. Founded in 2014, the company focuses on acquiring, managing, and licensing industrial property rights in the sexual wellness space rather than manufacturing products directly. While Novoluto operates behind the scenes in the sextech industry, its work in patent management has significant implications for the broader market. The company’s portfolio includes intellectual property related to vibrators and other sex aids, positioning it as a player in the ongoing patent battles that have shaped the industry—including cases like the Womanizer lawsuit that awarded $12.8M in damages over copycat designs. As an IP holding company, Novoluto represents the less visible but crucial infrastructure of sextech innovation and legal protection.