Sqweel

Sqweel made waves in 2009 as the winner of Lovehoney’s first Design A Sex Toy Competition, designed by Trevor Murphy. The brand’s signature product—the Sqweel Oral Sex Simulator—became the bestselling oral sex simulation toy in the world, using a unique rotating tongue wheel design that set it apart from traditional vibrators. The Sqweel’s success helped establish oral sex simulators as a distinct category within the sex toy market, proving that competition-winning designs could translate into commercial hits. While other competition winners like the Gyr8tor have had mixed results over time, Sqweel’s original concept carved out its own niche in the pleasure products space with its distinctive mechanical approach to clitoral stimulation.