FITFCK

FITFCK is a fitness-focused dating platform connecting gym enthusiasts through both in-person events and a mobile app. Founded in 2023 by London-based personal trainer Jamie Wykes Hobday, the brand carved out a niche at the intersection of fitness culture and romantic connection—maintaining a notably balanced 60-40 female-to-male ratio at its events. The app caught attention when OnlyFans founder Tim Stokely invested in the platform, bringing capital and experience from the creator economy into the fitness dating space. Its relevance to the broader intimacy tech landscape sits in how it approaches dating through shared physical activity and wellness goals. While not strictly a sexual wellness brand, FITFCK operates in the adjacent territory of relationship formation and dating infrastructure—essentially pre-intimacy connection building for people who prioritize fitness lifestyles. The company has expanded beyond just matchmaking into merchandise and plans to develop a paid membership model, positioning itself as what it calls a “multi-level consumer brand” targeting committed fitness daters globally.