Sex Education & Sex-Positive Brands

Rosy

Rosy is a significant player in the sextech industry, primarily focusing on sexual wellness and health for women. Established by Dr. Lyndsey Harper, a board-certified OB/GYN, Rosy aims to provide…

About Rosy

Rosy is a significant player in the sextech industry, primarily focusing on sexual wellness and health for women. Established by Dr. Lyndsey Harper, a board-certified OB/GYN, Rosy aims to provide accessible resources and solutions for women experiencing low libido and other sexual health challenges. The platform offers a blend of educational content, self-help materials, and community support, where users can find medically-reviewed articles, guided exercises, and group discussion forums.

Rosy’s app includes features like customizable plans for improving sexual health and mood, integrating behavioral changes, and therapeutic approaches. The company has made strides in destigmatizing female sexual health issues and advocating for open conversations about sexual wellness. Notably, Rosy has gained recognition and support from medical and mental health professionals, highlighting its commitment to scientifically-backed solutions.

In 2020, Rosy won the 2020 ‘LaunchPad Health Incubator’ program, which marked a significant acknowledgment of its innovative contributions to sextech. It also received coverage in notable publications that emphasize the growing importance and acceptance of tech solutions in addressing female sexual health issues.

However, some users have expressed concerns over the limitation of personalized interactions within the app, noting that while the information is comprehensive, the user experience could be enhanced. Despite this, Rosy’s role within the sextech industry showcases how technology can be leveraged to address complex and often overlooked aspects of women’s health.

Archival coverageFirst covered
2 articles 2018–2020 Peak: 2020 (1)

Rosy

48%
0

Privacy deep-dive

In summary

Rosy collects highly sensitive sexual wellness, mental health, and medical data but pairs it with open-ended retention, broad sharing rights, and bundled automatic consent. Despite a CCPA section and a 'we do not sell' statement, weak minimization, indefinite retention, and arbitration/class-action waivers make this below-average for an app handling special-category health and sexual data.

  • Collects sexual activity/history & 'Sexual Wellness Score'
  • Collects mental health, medical, prescription, alcohol history
  • Indefinite retention ('as long as it believes necessary')
  • Does not honor Do Not Track signals
  • 'We do not sell your personal information' (CCPA)

Privacy Concerns

  • High Special-category sexual and health data collected without minimization
  • High Open-ended, indefinite data retention with no concrete periods
  • High Consent is automatic and bundled rather than explicit opt-in for sensitive data
  • Medium Policy explicitly does not respond to Do Not Track signals
  • Medium Sensitive data may be sold/shared for research on an anonymized basis

Privacy Positives

  • Medium Impact Explicit 'We do not sell your personal information' statement
  • Medium Impact Detailed CCPA category disclosures and consumer rights process
  • Low Impact Pseudonyms/usernames collected, offering some anonymity
  • Low Impact SSL encryption used for data transmission
  • Low Impact Clear update dates and numbered, structured sections

Security Overview

50% Security

Security Headers

HTTPS Secure connection
Pass
HSTS HTTP Strict Transport Security
Pass
CSP Content Security Policy
Fail
X-Frame-Options Clickjacking protection
Fail
X-Content-Type MIME type sniffing protection
Pass
Referrer-Policy Controls referrer information
Pass
Permissions-Policy Browser feature controls
Fail

From Their Privacy Policy

Direct excerpts from Rosy's published privacy policyVerified June 4, 2026

Information relating to your mental health, medical, prescription medication, and alcohol history;

Scope of special-category data collected

We do not sell your personal information.

CCPA sale disclosure

Rosy may dispose of or delete any such personal information or non-personal information at any time, except as set forth in any other agreement or document executed by both you and Rosy concerning the same or as required by law.

Open-ended retention and deletion discretion