Sex Education & Sex-Positive Brands

Rosy

Rosy is a significant player in the sextech industry, primarily focusing on sexual wellness and health for women. Established by Dr. Lyndsey Harper, a board-certified OB/GYN, Rosy aims to provide…

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About Rosy

Rosy is a significant player in the sextech industry, primarily focusing on sexual wellness and health for women. Established by Dr. Lyndsey Harper, a board-certified OB/GYN, Rosy aims to provide accessible resources and solutions for women experiencing low libido and other sexual health challenges. The platform offers a blend of educational content, self-help materials, and community support, where users can find medically-reviewed articles, guided exercises, and group discussion forums.

Rosy’s app includes features like customizable plans for improving sexual health and mood, integrating behavioral changes, and therapeutic approaches. The company has made strides in destigmatizing female sexual health issues and advocating for open conversations about sexual wellness. Notably, Rosy has gained recognition and support from medical and mental health professionals, highlighting its commitment to scientifically-backed solutions.

In 2020, Rosy won the 2020 ‘LaunchPad Health Incubator’ program, which marked a significant acknowledgment of its innovative contributions to sextech. It also received coverage in notable publications that emphasize the growing importance and acceptance of tech solutions in addressing female sexual health issues.

However, some users have expressed concerns over the limitation of personalized interactions within the app, noting that while the information is comprehensive, the user experience could be enhanced. Despite this, Rosy’s role within the sextech industry showcases how technology can be leveraged to address complex and often overlooked aspects of women’s health.

Archival coverageFirst covered
2 articles 2018–2020 Peak: 2020 (1)

Rosy

59%

This privacy assessment is automated and editorial information only, not legal or compliance advice. Scores age over time as brands update their practices.

SEXTECHGUIDE may earn commissions from some brands it assesses. Scores are generated by an automated methodology and are not influenced by commercial relationships.

Assessed Algorithm 2026.15

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Privacy deep-dive

In summary

In our assessment, this privacy policy and terms of service disclose an unusually broad scope of sensitive data collection (sexual history, a 'Sexual Wellness Score', mental health and medical history) under a single blanket consent model, paired with retention and liability terms that favor the company. We view the CCPA disclosures and no-sale statement as relative strengths, while data retention limits, intimate-content safeguards, and user-friendly dispute terms appear comparatively underdeveloped in the reviewed text. Unverified

  • The reviewed text lists sexual history/preferences and a proprietary 'Sexual Wellness Score' as collected data categories
  • The reviewed text states personal information is not sold to third parties
  • The reviewed text describes a dedicated CCPA rights section with a categorized data chart
  • The reviewed text states retention continues 'for as long as it believes necessary' without a stated time limit
  • The reviewed text grants Rosy an 'irrevocable…perpetual' license to user-submitted materials

Our editorial assessment of Rosy’s published policy: an opinion based on the policy text we reviewed, not legal advice or a compliance determination. Spot something wrong? Request a correction

Privacy Concerns

  • High Sensitive sexual/health data collected under single blanket consent without heightened consent flow
  • High No concrete retention period for sensitive data
  • High Coaching messages involving sensitive topics explicitly excluded from HIPAA/confidentiality protections
  • Medium Mandatory arbitration with jury trial and class action waiver limits dispute options
  • Medium Liability capped at six months of subscription fees paid

Privacy Positives

  • High Impact Explicit statement that personal information is not sold
  • Medium Impact Detailed CCPA rights section with categorized data chart
  • Medium Impact Dedicated minors' information removal request process described
  • Low Impact SSL encryption referenced for data transmission
  • Low Impact Standalone account deletion page with email confirmation workflow

Security Overview

50% Security

Security Headers

HTTPS Secure connection
Pass
HSTS HTTP Strict Transport Security
Pass
CSP Content Security Policy
Fail
X-Frame-Options Clickjacking protection
Fail
X-Content-Type MIME type sniffing protection
Pass
Referrer-Policy Controls referrer information
Fail
Permissions-Policy Browser feature controls
Fail
Mozilla Observatory Grade: C Scanned: October 7, 2026

From Their Published Policies

Direct excerpts from Rosy's published policiesEvery excerpt found in the documents we assessed October 7, 2026 · Privacy policy assessed meetrosy.com/privacy-policy

We do not sell your personal information.

CCPA disclosure statement Privacy Policy meetrosy.com/privacy-policy

Information relating to your sexual activities, history, or preferences (including, without limitation, your “Sexual Wellness Score”);

list of collected data categories Privacy Policy meetrosy.com/privacy-policy

Rosy may retain your personal information and non-personal information for as long as it believes necessary.

data retention policy Privacy Policy meetrosy.com/privacy-policy

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