Sex Toy Brands

The Rabbit Company

The Rabbit Company, founded in 2015, has quickly established itself as a notable player in the sextech industry, specializing in the design and manufacture of advanced rabbit-style vibrators. The company’s…

Founded 2005 · 21 years on market

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About The Rabbit Company

The Rabbit Company, founded in 2015, has quickly established itself as a notable player in the sextech industry, specializing in the design and manufacture of advanced rabbit-style vibrators. The company’s contribution to sextech is characterized by its focus on enhancing a classic sex toy design with modern technology and user-centric features. At the core of The Rabbit Company’s sextech offerings are their dual-motor vibrators, designed for simultaneous clitoral and vaginal stimulation. This design principle, while not new to the industry, has been refined by the company through the incorporation of cutting-edge technology. Their products often feature multiple vibration patterns, waterproof designs, and rechargeable batteries, aligning with current sextech trends towards convenience and versatility. In the realm of connected sextech devices, The Rabbit Company has ventured into app-integrated products. Some of their more advanced models can be controlled via smartphone apps, allowing for customizable experiences and long-distance partner play. This integration of digital technology with physical products exemplifies the company’s commitment to innovation in the sextech space. The Rabbit Company’s approach to materials science is another aspect of their sextech contribution. By using body-safe, high-quality materials, the company addresses the growing consumer demand for safe and hygienic sex toys. This focus on material quality aligns with broader sextech industry trends towards prioritizing user health and safety. The company has received industry recognition for its innovations, including an XBIZ Award for Luxury Toy/Line of the Year. This accolade underscores The Rabbit Company’s success in elevating the design and functionality of rabbit vibrators, a staple product in the sex toy industry. In terms of product diversity, The Rabbit Company offers a range of options catering to various preferences and experience levels. From more traditional designs to technologically advanced models, this variety reflects the sextech industry’s move towards personalization and inclusivity. The Rabbit Company’s marketing approach also aligns with modern sextech trends. By emphasizing the sleek design and technological features of their products, the company contributes to the normalization of sex toys as lifestyle products. Their focus on discreet packaging further addresses the need for privacy and discretion in the sextech market. While specific sales figures are not publicly available, The Rabbit Company’s rapid growth and market presence since its founding indicate a strong consumer response to their products. This success demonstrates the ongoing demand for innovative, high-quality sextech products in the pleasure device market. The company’s continuous product development and adaptation to market trends suggest an ongoing commitment to advancing sextech. As the industry evolves, The Rabbit Company’s focus on combining traditional designs with modern technology positions them to continue contributing to the field of sexual wellness technology.
Archival coverageFirst covered
2 articles 2018–2023 Peak: 2023 (1)

The Rabbit Company

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Privacy deep-dive

In summary

In our assessment, this policy reflects a fairly standard Shopify-hosted e-commerce template that collects broad personal data categories and shares them with marketing partners, despite the product being a hardware item with limited need for such data. We found retention periods and vendor accountability to be vaguely described, and the Terms of Service appear heavily company-favorable with limited recourse for users.

  • Broad personal data categories collected (contact, financial, device, usage)
  • Data used for marketing/advertising and cross-merchant ad targeting via Shopify
  • No concrete retention period stated
  • CCPA-style opt-out of 'sale/share' language present but no explicit no-sale commitment
  • GDPR-specific rights (objection, withdrawal of consent) listed for UK/EEA residents

Our editorial assessment of The Rabbit Company’s published policy — an opinion based on the policy text we reviewed, not legal advice or a compliance determination. Spot something wrong? Request a correction

Privacy Concerns

  • High Sweeping liability disclaimer and indemnification favoring the company
  • Medium Broad collection of financial and behavioral data beyond apparent need for a hardware product
  • Medium Data shared with marketing/business partners without explicit no-sale commitment
  • Medium No defined retention period; retention left to vague internal discretion
  • Medium Binding individual-only arbitration clause embedded within SMS marketing terms

Privacy Positives

  • Medium Impact Honors Global Privacy Control opt-out signals
  • Medium Impact Uses Standard Contractual Clauses for EEA/UK international transfers
  • Medium Impact Provides GDPR-style rights (access, deletion, correction, portability, objection, consent withdrawal)
  • Low Impact Clear contact information provided (phone, email, mailing address) for privacy inquiries
  • Low Impact Dedicated, well-structured Privacy Policy and Terms of Service pages with headings

Security Overview

Security headers could not be directly scanned for this site (the scan was blocked or unreachable), so per-header results are not shown.

From Their Privacy Policy

Direct excerpts from The Rabbit Company's published privacy policyVerified July 20, 2026 · Source www.therabbitcompany.com/policies/privacy-policy

Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising"

CCPA-style opt-out language

How long we retain your personal information depends on different factors

Vague retention justification

We do not warrant that the quality of any products, services, information, or other material purchased or obtained by you will meet your expectations, or that any errors in the Service will be corrected.

Broad disclaimer of warranties

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