Sex Toy Brands

The Rabbit Company

The Rabbit Company, founded in 2015, has quickly established itself as a notable player in the sextech industry, specializing in the design and manufacture of advanced rabbit-style vibrators. The company’s…

Founded 2005 · 21 years on market

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About The Rabbit Company

The Rabbit Company, founded in 2015, has quickly established itself as a notable player in the sextech industry, specializing in the design and manufacture of advanced rabbit-style vibrators. The company’s contribution to sextech is characterized by its focus on enhancing a classic sex toy design with modern technology and user-centric features. At the core of The Rabbit Company’s sextech offerings are their dual-motor vibrators, designed for simultaneous clitoral and vaginal stimulation. This design principle, while not new to the industry, has been refined by the company through the incorporation of cutting-edge technology. Their products often feature multiple vibration patterns, waterproof designs, and rechargeable batteries, aligning with current sextech trends towards convenience and versatility. In the realm of connected sextech devices, The Rabbit Company has ventured into app-integrated products. Some of their more advanced models can be controlled via smartphone apps, allowing for customizable experiences and long-distance partner play. This integration of digital technology with physical products exemplifies the company’s commitment to innovation in the sextech space. The Rabbit Company’s approach to materials science is another aspect of their sextech contribution. By using body-safe, high-quality materials, the company addresses the growing consumer demand for safe and hygienic sex toys. This focus on material quality aligns with broader sextech industry trends towards prioritizing user health and safety. The company has received industry recognition for its innovations, including an XBIZ Award for Luxury Toy/Line of the Year. This accolade underscores The Rabbit Company’s success in elevating the design and functionality of rabbit vibrators, a staple product in the sex toy industry. In terms of product diversity, The Rabbit Company offers a range of options catering to various preferences and experience levels. From more traditional designs to technologically advanced models, this variety reflects the sextech industry’s move towards personalization and inclusivity. The Rabbit Company’s marketing approach also aligns with modern sextech trends. By emphasizing the sleek design and technological features of their products, the company contributes to the normalization of sex toys as lifestyle products. Their focus on discreet packaging further addresses the need for privacy and discretion in the sextech market. While specific sales figures are not publicly available, The Rabbit Company’s rapid growth and market presence since its founding indicate a strong consumer response to their products. This success demonstrates the ongoing demand for innovative, high-quality sextech products in the pleasure device market. The company’s continuous product development and adaptation to market trends suggest an ongoing commitment to advancing sextech. As the industry evolves, The Rabbit Company’s focus on combining traditional designs with modern technology positions them to continue contributing to the field of sexual wellness technology.
Archival coverageFirst covered
2 articles 2018–2023 Peak: 2023 (1)

The Rabbit Company

59%

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Privacy deep-dive

In summary

In our assessment, the reviewed privacy policy and terms of service describe broad data collection and standard consumer rights language, but retention periods and sensitive-data handling specific to the product category are not detailed. The terms of service appear to favor the company with broad liability disclaimers and no-notice termination provisions, which in our view reduces overall user-friendliness.

  • The reviewed text lists contact, financial, account, transaction, communications, device, and usage data as collected categories
  • The reviewed text names Shopify and categories of third-party service providers
  • The reviewed text describes rights to access, delete, correct, and port personal information
  • The reviewed text references Global Privacy Control signal recognition
  • We did not find specific retention period durations in the reviewed text

Our editorial assessment of The Rabbit Company’s published policy: an opinion based on the policy text we reviewed, not legal advice or a compliance determination. Spot something wrong? Request a correction

Privacy Concerns

  • High Broad 'as is' disclaimer and liability limitation in terms of service
  • Medium Retention periods are described only in general terms, without fixed durations
  • Medium Company may terminate the agreement without notice
  • Medium SMS/MMS program imposes binding individual-only arbitration for disputes
  • Low Data sale/sharing status is framed indirectly through opt-out language rather than a direct statement

Privacy Positives

  • High Impact Recognition of Global Privacy Control opt-out signal
  • Medium Impact Explicit listing of personal information categories collected
  • Medium Impact Enumerated consumer rights including access, deletion, correction, and portability
  • Medium Impact Reference to recognized international transfer mechanisms (SCCs)
  • Low Impact Named data controller and specific contact details provided

Security Overview

43% Security
Per-header results measured by Mozilla HTTP Observatory (this site blocks direct scanning).

Security Headers

HTTPS Secure connection
Pass
HSTS HTTP Strict Transport Security
Fail
CSP Content Security Policy
Fail
X-Frame-Options Clickjacking protection
Pass
X-Content-Type MIME type sniffing protection
Pass
Referrer-Policy Controls referrer information
Fail
Permissions-Policy Browser feature controls
Fail

From Their Published Policies

Direct excerpts from The Rabbit Company's published policiesEvery excerpt found in the documents we assessed October 7, 2026 · Privacy policy assessed www.therabbitcompany.com/policies/privacy-policy

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law

Scope of data collection Privacy Policy www.therabbitcompany.com/policies/privacy-policy

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses

International data transfer approach Privacy Policy www.therabbitcompany.com/policies/privacy-policy

Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out

Opt-out signal handling Privacy Policy www.therabbitcompany.com/policies/privacy-policy

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