Sex Toy Brands

The Rabbit Company

The Rabbit Company, founded in 2015, has quickly established itself as a notable player in the sextech industry, specializing in the design and manufacture of advanced rabbit-style vibrators. The company’s…

Founded 2005 · 21 years on market

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About The Rabbit Company

The Rabbit Company, founded in 2015, has quickly established itself as a notable player in the sextech industry, specializing in the design and manufacture of advanced rabbit-style vibrators. The company’s contribution to sextech is characterized by its focus on enhancing a classic sex toy design with modern technology and user-centric features. At the core of The Rabbit Company’s sextech offerings are their dual-motor vibrators, designed for simultaneous clitoral and vaginal stimulation. This design principle, while not new to the industry, has been refined by the company through the incorporation of cutting-edge technology. Their products often feature multiple vibration patterns, waterproof designs, and rechargeable batteries, aligning with current sextech trends towards convenience and versatility. In the realm of connected sextech devices, The Rabbit Company has ventured into app-integrated products. Some of their more advanced models can be controlled via smartphone apps, allowing for customizable experiences and long-distance partner play. This integration of digital technology with physical products exemplifies the company’s commitment to innovation in the sextech space. The Rabbit Company’s approach to materials science is another aspect of their sextech contribution. By using body-safe, high-quality materials, the company addresses the growing consumer demand for safe and hygienic sex toys. This focus on material quality aligns with broader sextech industry trends towards prioritizing user health and safety. The company has received industry recognition for its innovations, including an XBIZ Award for Luxury Toy/Line of the Year. This accolade underscores The Rabbit Company’s success in elevating the design and functionality of rabbit vibrators, a staple product in the sex toy industry. In terms of product diversity, The Rabbit Company offers a range of options catering to various preferences and experience levels. From more traditional designs to technologically advanced models, this variety reflects the sextech industry’s move towards personalization and inclusivity. The Rabbit Company’s marketing approach also aligns with modern sextech trends. By emphasizing the sleek design and technological features of their products, the company contributes to the normalization of sex toys as lifestyle products. Their focus on discreet packaging further addresses the need for privacy and discretion in the sextech market. While specific sales figures are not publicly available, The Rabbit Company’s rapid growth and market presence since its founding indicate a strong consumer response to their products. This success demonstrates the ongoing demand for innovative, high-quality sextech products in the pleasure device market. The company’s continuous product development and adaptation to market trends suggest an ongoing commitment to advancing sextech. As the industry evolves, The Rabbit Company’s focus on combining traditional designs with modern technology positions them to continue contributing to the field of sexual wellness technology.
Archival coverageFirst covered
2 articles 2018–2023 Peak: 2023 (1)

The Rabbit Company

59%
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Privacy deep-dive

In summary

In our assessment, the reviewed privacy policy describes a broad, fairly standard set of data practices with named rights and opt-out mechanisms, but leaves several specifics—such as retention periods and sensitive-data handling for this product category—unaddressed. The terms of service, in our view, favor the company through broad liability disclaimers and sole-discretion termination language, which appears less balanced than some alternatives.

  • The reviewed text lists collected categories: contact, financial, account, transaction, communications, device, and usage information
  • The reviewed text describes disclosure to Shopify, vendors, and marketing/business partners for stated purposes
  • The reviewed text references Global Privacy Control recognition as an opt-out signal
  • The reviewed text lists consumer rights including access, deletion, correction, portability, and opt-out of targeted advertising
  • We did not find specific retention time periods for any data category in the reviewed text

Our editorial assessment of The Rabbit Company’s published policy: an opinion based on the policy text we reviewed, not legal advice or a compliance determination. Spot something wrong? Request a correction

Privacy Concerns

  • High Termination of the agreement can occur at the company's sole judgment without notice
  • Medium Liability section broadly disclaims damages and references a different brand name ('Bodywand'), suggesting reused boilerplate language
  • Medium No concrete retention periods are specified for any personal information category
  • Medium SMS marketing program mandates binding individual arbitration for related disputes
  • Medium Collected categories include inferences from personal information without a heightened consent process for sensitive purchase-related data

Privacy Positives

  • High Impact Recognition of Global Privacy Control as an automatic opt-out signal
  • High Impact Enumerated consumer rights including access, deletion, correction, and portability
  • Medium Impact Reference to Standard Contractual Clauses for international data transfers
  • Medium Impact Non-discrimination commitment for users exercising privacy rights
  • Low Impact Privacy policy includes a 'Last updated' date

Security Overview

43% Security
Per-header results measured by Mozilla HTTP Observatory (this site blocks direct scanning).

Security Headers

HTTPS Secure connection
Pass
HSTS HTTP Strict Transport Security
Fail
CSP Content Security Policy
Fail
X-Frame-Options Clickjacking protection
Pass
X-Content-Type MIME type sniffing protection
Pass
Referrer-Policy Controls referrer information
Fail
Permissions-Policy Browser feature controls
Fail

From Their Published Policies

Direct excerpts from The Rabbit Company's published policiesEvery excerpt found in the documents we assessed September 29, 2026 · Privacy policy assessed www.therabbitcompany.com/policies/privacy-policy

if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out for the device and browser that you use to visit the website

Automated recognition of an opt-out preference signal Privacy Policy www.therabbitcompany.com/policies/privacy-policy

Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information

Consumer rights regarding sale/sharing of data Privacy Policy www.therabbitcompany.com/policies/privacy-policy

If in our sole judgment you fail, or we suspect that you have failed, to comply with any term or provision of these Terms of Service, we also may terminate this agreement at any time without notice

Termination clause discretion Terms of Service www.therabbitcompany.com/policies/terms-of-service

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