Balance+

Balance+ is the world’s largest menopause app, and it covers sexual health as a key part of its holistic approach to perimenopause and menopause support. Founded by Dr Louise Newson, the app provides evidence-based content on everything from symptoms and treatment to nutrition, sleep, and intimacy—recognizing that sexual wellness doesn’t stop at menopause, it just evolves. The platform has users in 215 countries and is ORCHA certified, with recognition from NHS digital health libraries. The app’s sexual health section addresses changes in libido, vaginal dryness, painful sex, and other intimate concerns that come with hormonal shifts—topics that often get glossed over in mainstream menopause conversations. While it doesn’t offer smart kegel devices or pelvic floor tracking like some sexual wellness apps, it focuses on education and empowerment around the intimate side of aging. Balance+ has been adopted by major employers like Immediate Media and Diageo to support their workforce, and it won ‘Product of the Year’ at the 2021 Bionow Awards. According to their data, 87% of users self-diagnosed perimenopause or menopause through the app, and 74% felt more comfortable discussing these issues at work after using it.