Balance+

Balance+ is a menopause app built around evidence-based content on perimenopause and menopause, founded by Dr Louise Newson. Alongside the usual symptom tracking, nutrition, and sleep material, it tackles the sexual health stuff that mainstream menopause conversations tend to skip past: changes in libido, vaginal dryness, painful sex, and other intimate effects of hormonal shifts. The pitch is education and empowerment rather than hardware, so don’t expect smart kegel devices or pelvic floor tracking here. The app bills itself as the world’s largest menopause app, with users across 215 countries, ORCHA certification, and recognition from NHS digital health libraries. It’s been picked up by employers like Immediate Media and Diageo, and took ‘Product of the Year’ at the 2021 Bionow Awards. Balance+ reckons 87% of users self-diagnosed perimenopause or menopause through it, and 74% felt more comfortable raising these issues at work afterwards, though those are the company’s own figures. It sits in a quieter corner of sextech than the VR-and-NFT crowd we usually cover, but the sexual side of menopause is genuinely underserved territory, so an app treating it as core rather than an afterthought is worth noting.