Blueheart

Blueheart is a sex therapy app designed to help couples reconnect and improve their intimate relationships. The app offers a structured programme with daily exercises, guided touch sessions, and expert-led content that tackles issues like mismatched libidos, lack of desire, and communication breakdowns around sex. The approach is rooted in sensate focus therapy – a technique developed by Masters and Johnson that’s been used by sex therapists for decades. Blueheart has packaged this into bite-sized sessions you can do at home, making professional-level therapy more accessible (and a lot more affordable) than traditional in-person sessions. As we covered when Blueheart secured £1m in funding, the company is using AI to personalise the experience and adapt to each couple’s specific needs. It’s part of a growing wave of sex therapy apps that are making intimacy support more mainstream.