Blueheart
Blueheart is a sex therapy app designed to help couples reconnect and improve their intimate relationships. The app offers a structured programme with daily exercises, guided touch sessions, and expert-led content that tackles issues like mismatched libidos, lack of desire,…
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2 articles
2020–2020
Peak: 2020 (2)
Key Milestones
- 2019 Founded 2019
- 2020 Peak Coverage Year (2 articles)
- 2020 First Coverage
- 2020 Erotic audio app Emjoy lands $3m in funding as sextech goldrush continues
About Blueheart
Blueheart is a sex therapy app designed to help couples reconnect and improve their intimate relationships. The app offers a structured programme with daily exercises, guided touch sessions, and expert-led content that tackles issues like mismatched libidos, lack of desire, and communication breakdowns around sex.
The approach is rooted in sensate focus therapy – a technique developed by Masters and Johnson that’s been used by sex therapists for decades. Blueheart has packaged this into bite-sized sessions you can do at home, making professional-level therapy more accessible (and a lot more affordable) than traditional in-person sessions. As we covered when Blueheart secured £1m in funding, the company is using AI to personalise the experience and adapt to each couple’s specific needs. It’s part of a growing wave of sex therapy apps that are making intimacy support more mainstream.