Durex
Durex makes condoms, lubricants, and vibrating toys – you've probably seen its products in every pharmacy on the planet since 1929. They've got everything from ultra-thin condoms to pleasure gels and couples' vibrators, pretty much covering the basics of safer…
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2 articles
2016–2016
Peak: 2016 (2)
Key Milestones
- 2010 Acquired by Reckitt
- 2016 Peak Coverage Year (2 articles)
- 2016 First Coverage
- 2016 Your phone is ruining your relationship (but it's really your fault)
About Durex
Durex makes condoms, lubricants, and vibrating toys – you’ve probably seen its products in every pharmacy on the planet since 1929. They’ve got everything from ultra-thin condoms to pleasure gels and couples’ vibrators, pretty much covering the basics of safer sex and bedroom enhancement.
The brand’s been pushing hard on digital wellness lately, running campaigns about how your phone is killing your sex life – particularly when you’re on holiday and should be focusing on your partner instead of scrolling. It’s part of their broader mission to get people talking about sex more openly, which they tackle through research studies and sometimes cheeky advertising that gets people’s attention.
Based in Slough, UK, Durex is owned by Reckitt Benckiser and operates in over 150 countries. They’ve become the go-to brand for sexual health products in pharmacies and supermarkets worldwide, making safe sex accessible and a bit less awkward to buy.