Adult Streaming Platforms

Roku

Roku makes streaming devices and smart TVs that connect your telly to internet streaming services. Founded in 2002 by Anthony Wood (his sixth company, hence the Japanese name meaning 'six'),…

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About Roku

Roku makes streaming devices and smart TVs that connect your telly to internet streaming services. Founded in 2002 by Anthony Wood (his sixth company, hence the Japanese name meaning ‘six’), the company shipped its first streaming player in 2008 after a Netflix collaboration. It runs as a neutral platform, letting you access loads of streaming services through one box rather than locking you into a single ecosystem. For a while that openness extended to adult channels in the Roku Channel Store, including Adult Time’s full 250-plus channel line-up, before Roku pulled the plug on adult channels from March 2022. If you’re still trying to get adult content onto a Roku, we’ve covered the workarounds that survived the ban. The company is headquartered in San Jose, California.
Archival coverageFirst covered
5 articles 2018–2021 Peak: 2021 (2)

Roku

57%

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Privacy deep-dive

In summary

Roku's privacy policy is transparent and well-organized but reflects an advertising-centric data model that collects extensive viewing, voice, network, and cross-device data, with much of it 'sold' or 'shared' for cross-context behavioral advertising. Opt-out controls exist but are fragmented per-device/per-browser, and retention is described only in vague terms with no concrete periods.

  • Extensive automatic collection (ACR, voice, Wi-Fi router data)
  • Cross-device household tracking for ads
  • Data 'sold'/'shared' for cross-context behavioral advertising
  • US state privacy rights described (CCPA + 18 states)
  • GPC signal honored as sale/share opt-out

Privacy Concerns

  • High ACR collects detailed viewing data including what is watched across connected devices
  • Medium Collects Wi-Fi network details of nearby routers, not just user's own device
  • Medium Data sold and shared for cross-context behavioral advertising over past 12 monthsUnverified
  • Medium Cross-device tracking links user activity across all devices in a household
  • Medium No concrete retention periods stated for any data type

Privacy Positives

  • High Impact GPC signal honored as sale/share opt-out
  • Medium Impact ACR can be disabled via device settings
  • Medium Impact Personalized ads opt-out tied to account and device
  • Medium Impact Voice recordings in Kids sections immediately deleted; behavioral ads excluded
  • Medium Impact Detailed state-by-state privacy rights with appeal rights

Security Overview

55% Security

Security Headers

HTTPS Secure connection
Pass
HSTS HTTP Strict Transport Security
Pass
CSP Content Security Policy
Fail
X-Frame-Options Clickjacking protection
Pass
X-Content-Type MIME type sniffing protection
Pass
Referrer-Policy Controls referrer information
Fail
Permissions-Policy Browser feature controls
Fail
Mozilla Observatory Grade: C Scanned: June 4, 2026

From Their Privacy Policy

Direct excerpts from Roku's published privacy policyVerified June 4, 2026

When you disable this setting, we will not personalize your ads while you are accessing our services using your Roku account. You will still see ads, but they will be less relevant to you.

Personalized advertising opt-out and its effect

If you are visiting any Roku Site using a web browser with the Global Privacy Control (“GPC”) signal enabled, we will treat the GPC signal as a “sale” and “sharing” opt-out request.

Honoring GPC opt-out signals

Roku uses these voice commands to effectuate their instructions or requests, and the voice recordings that Roku collects are immediately deleted thereafter.

Children's voice data handling under COPPA