Roku

Roku makes streaming devices and smart TVs that connect your telly to internet streaming services. Founded in 2002 by Anthony Wood (his sixth company, hence the Japanese name meaning ‘six’), the company shipped its first streaming player in 2008 after a Netflix collaboration. It runs as a neutral platform, letting you access loads of streaming services through one box rather than locking you into a single ecosystem. For a while that openness extended to adult channels in the Roku Channel Store, including Adult Time’s full 250-plus channel line-up, before Roku pulled the plug on adult channels from March 2022. If you’re still trying to get adult content onto a Roku, we’ve covered the workarounds that survived the ban. The company is headquartered in San Jose, California.