Sex Toy Brands

Arcwave

Arcwave makes strokers and masturbators for men, with its headline product being the Ion – a device that uses Pleasure Air technology (the same suction-style stimulation found in Womanizer products)…

Founded 2020 · 6 years on market

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About Arcwave

Arcwave makes strokers and masturbators for men, with its headline product being the Ion – a device that uses Pleasure Air technology (the same suction-style stimulation found in Womanizer products) adapted for the frenulum. It’s part of the WOW Tech Group, which merged with Lovehoney back in 2021 to create one of the biggest names in sexual wellness. The Ion was a bit of a gamble – taking tech designed for clitoral stimulation and reimagining it for penises. As we explored in our Arcwave Ion review, it delivers a genuinely different sensation compared to traditional strokers. The brand has since expanded with the Voy, a more compact manual stroker with an adjustable tightness system that looks like a camera lens. Both products sit at the premium end of the market, with a focus on quality materials and clever engineering rather than gimmicks.

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Occasional coverageFirst covered
8 articles 2020–2026 Peak: 2022 (3)

Arcwave

68%

This privacy assessment is automated and editorial information only, not legal or compliance advice. Scores age over time as brands update their practices.

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Privacy deep-dive

In summary

Arcwave (Lovehoney/WOW Tech) provides a comprehensive, well-structured privacy policy with clear rights, named third parties, and multi-jurisdiction addenda, but the data collection is e-commerce-broad for a hardware product and the Terms of Service are heavily one-sided. Privacy disclosures are above average for the adult industry, though retention timelines are vague and the ToS strongly favors the company.

  • No data sales for marketing (CCPA/CPRA)
  • GDPR & CCPA rights described
  • Named third parties (Yotpo, Salesforce, payment processors)
  • International transfer safeguards (SCCs, Data Privacy Framework)
  • Collects sensitive optional data (relationship status, gender, anniversary)

Privacy Concerns

  • Medium Collects sensitive optional data exceeding hardware/warranty needs
  • Medium Vague retention with no concrete timelines for most data
  • Medium Demographic enrichment from third-party data builds profiles
  • Medium Cross-device tracking links browsers/devices for advertising
  • Low Data may be disclosed in corporate transactions

Privacy Positives

  • High Impact Explicit statement that data is not sold/shared for marketing under CCPA/CPRA
  • Medium Impact Named third-party processors and service providers disclosed
  • Medium Impact Detailed country-specific rights (US, Canada, Australia, NZ, Japan)
  • Medium Impact Clear opt-out mechanisms including Global Privacy Control
  • Low Impact Concrete retention for IP address (7 days) and availability notifications

Security Overview

5% Security

Security Headers

HTTPS Secure connection
Pass
HSTS HTTP Strict Transport Security
Fail
CSP Content Security Policy
Fail
X-Frame-Options Clickjacking protection
Pass
X-Content-Type MIME type sniffing protection
Pass
Referrer-Policy Controls referrer information
Fail
Permissions-Policy Browser feature controls
Fail
Mozilla Observatory Grade: F Scanned: June 4, 2026

From Their Privacy Policy

Direct excerpts from Arcwave's published privacy policyVerified June 4, 2026

We do not sell or share personal information for marketing or advertising purposes, and any disclosures described herein do not constitute a ‘sale’ or ‘sharing’ under the CCPA/CPRA.

Company's stance on data sales under US privacy law

In addition, we store the full IP address transmitted by your web browser for seven days in the legitimate interest of recognizing, limiting and eliminating attacks on our websites.

One of few concrete retention periods provided

You may opt-out of this “sale”, “sharing”, or “targeted advertising” on our website by setting a browser-level opt-out, the Global Privacy Control or, in some states, through rejecting cookies in our cookie banner.

Opt-out mechanisms for targeted advertising