Sex Toy Brands

Arcwave

Arcwave makes strokers and masturbators for men, with its headline product being the Ion – a device that uses Pleasure Air technology (the same suction-style stimulation found in Womanizer products)…

Founded 2020 · 6 years on market

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About Arcwave

Arcwave makes strokers and masturbators for men, with its headline product being the Ion – a device that uses Pleasure Air technology (the same suction-style stimulation found in Womanizer products) adapted for the frenulum. It’s part of the WOW Tech Group, which merged with Lovehoney back in 2021 to create one of the biggest names in sexual wellness. The Ion was a bit of a gamble – taking tech designed for clitoral stimulation and reimagining it for penises. As we explored in our Arcwave Ion review, it delivers a genuinely different sensation compared to traditional strokers. The brand has since expanded with the Voy, a more compact manual stroker with an adjustable tightness system that looks like a camera lens. Both products sit at the premium end of the market, with a focus on quality materials and clever engineering rather than gimmicks.

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Occasional coverageFirst covered
9 articles 2020–2026 Peak: 2022 (3)

Arcwave

62%

This privacy assessment is automated and editorial information only, not legal or compliance advice. Scores age over time as brands update their practices.

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Privacy deep-dive

In summary

In our assessment, this shared Lovehoney Group privacy policy is unusually comprehensive and detailed for a global cookie-consent-driven framework, but appears to collect and retain broader categories of personal data (relationship status, gender, anniversary, cross-device ad identifiers) than a standalone hardware product may require. We also observe an inconsistency between the actively updated Privacy Policy (October 2025) and the Terms & Conditions, which appear unrevised since 2013. Unverified

  • Global Lovehoney Group policy covers Arcwave and multiple sister brands
  • Detailed cookie categories with consent-based tracking described
  • US, Canada, Australia, NZ, Japan country-specific rights sections included
  • 7-day IP address retention window explicitly stated for security purposes
  • Generic 'no longer required' retention standard used for most data

Our editorial assessment of Arcwave’s published policy — an opinion based on the policy text we reviewed, not legal advice or a compliance determination. Spot something wrong? Request a correction

Privacy Concerns

  • Medium Collects optional relationship/demographic data not obviously needed for a hardware toy purchase
  • Medium Cross-device advertising tracking links user identity across devices via third parties
  • Medium Global section claims no 'sale/sharing' while a separate US section acknowledges prior sale/sharing for advertising
  • Low Terms and Conditions appear outdated relative to the actively maintained Privacy Policy
  • Low Retention period for most personal data is vague/open-ended

Privacy Positives

  • High Impact Detailed, section-by-section breakdown of processing purposes and legal bases
  • High Impact Country-specific supplementary sections for US, Canada, Australia, NZ, Japan
  • Medium Impact Named Data Protection Officers with contact addresses provided
  • Medium Impact Specific short retention windows stated for IP addresses and chatbot data
  • Medium Impact Clear cookie banner references and category-by-category cookie explanations

Security Overview

5% Security

Security Headers

HTTPS Secure connection
Pass
HSTS HTTP Strict Transport Security
Fail
CSP Content Security Policy
Fail
X-Frame-Options Clickjacking protection
Pass
X-Content-Type MIME type sniffing protection
Pass
Referrer-Policy Controls referrer information
Fail
Permissions-Policy Browser feature controls
Fail
Mozilla Observatory Grade: F Scanned: July 20, 2026

From Their Privacy Policy

Direct excerpts from Arcwave's published privacy policyVerified July 20, 2026 · Source www.arcwave.com/us/privacy-policy

We do not sell or share personal information for marketing or advertising purposes, and any disclosures described herein do not constitute a ‘sale’ or ‘sharing’ under the CCPA/CPRA.

Global no-sale claim in international transfer section

We may have “sold” or “shared” personal information, which consists of identifiers, commercial information, and internet or other electronic network activity information to data analytics providers, advertisers, and social networks

US residents' section acknowledging past sale/sharing

We also store the full IP address transmitted by your web browser for seven days in the legitimate interest of recognizing, limiting and eliminating attacks on our websites.

Specific retention period for security data

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