Wild Flower

Wild Flower launched in 2017 with a simple but radical idea: what if sex toys weren’t organized by gender at all? Founded by Amy and Nick Boyajian, the brand started as an online store that sorted products by body part or play type instead of the typical “for him” and “for her” sections that dominated the industry. The approach caught on, and Wild Flower quickly became known for pushing the entire sexual wellness space toward more inclusive, less binary designs. The brand’s biggest splash came in 2018 when it released Enby, a non-gendered vibrator that looks suspiciously like a bike seat. The award-winning toy was designed to work for all bodies, genders, and abilities—a first-of-its-kind product that got people rethinking what sex toys could look like and who they could be for. Beyond just selling products, Wild Flower combines sex tech with education and social justice principles, creating resources and content that promote sexual exploration across the full spectrum of identities. Today, Wild Flower continues to challenge industry norms by centering accessibility and inclusivity in its product development. The brand’s focus on technology-driven innovation and gender-neutral design has helped shift how other companies think about their own offerings, making it a key player in the movement toward truly inclusive sexual wellness.