Oli Lipski
This month, Brooklyn-based inclusive sexual wellness retailer Wild Flower announced the launch of its first original sex toy, Enby, a $75 gender-neutral vibrator that looks suspiciously like a bike seat.
Founders, Amy and Nick Boyajian wanted to create something that could be marketed towards trans and non-binary folk, while its unique shape and flexible design makes it accessible to all genitals and all bodies.
“We wanted to disrupt the sex toy industry, educate our customers and banish the binary by offering non-gendered products.”
Nick Boyajian
The name enby comes from the word “non-binary” which, when shortened, is “NB”. People who identify with this identity call themselves ‘enbies’. Additionally, tying the founders into the name, Amy identifies as non-binary and Nick’s initials are also N.B.
How does Enby work?
Just like a bike seat, you can simply sit on it and ride! Beyond that though, Wild Flower promotes Enby as a creatively adaptable sex toy that has multiple functions.
Its wings can be flexed to stroke, grab or massage. Its ridges keep it in place or can provide extra stimulation, depending on how you creative you get with it.
Nick says “there is no one right way to use Enby,” but here are their suggestions:
- Hump with a vulva or perineum
- Stroke a penis by wrapping it into a sleeve
- Tuck it into underwear or a harness during strap-on sex, this can stimulate the wearer and the receiver by turning the dildo into a vibrator
- Share the vibrations by slipping it between two bodies
Enby is made with body-safe, non-porous silicone and comes in, what are thought to be generally considered gender-neutral colors: black (Ash) and dark purple (Plum). It is splash-proof, USB rechargeable and has three speeds with five vibration patterns.
Is the future of sex tech non-gendered?
By prioritising all bodies and identities, the future of sex can be more innovative, inspiring and inclusive. By re-envisioning and revolutionizing sex toys, we can positively change the ways we think about gender, sex, sexuality, and masturbation.
“Approaching sex toys through a gender-neutral lens makes sexual exploration more imaginative for all people while making space for the queer folks, who have long been overlooked by the sex toy industry.”
Amy Boyajian
The importance of marketing new products to trans and non-binary folk is essential in relieving some of the gender dysphoria that many feel when transitioning. Being able to use a product that feels right for their bodies, that isn’t designed for a specific gender, is a huge step in the right direction.
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