The amount of female Pornhub users grew in 2024, compared to the amount of male users of the site, as revealed by Pornhub’s Year in Review data insights for 2024.
Every year Pornhub releases select data information about popular porn search terms and categories on the site, plus data about user and device demographics. This year the data showed that 38 percent of Pornhub users were female in 2024: a considerable spike, up by seven percent from 2023.
In 2015 the figure was 24 percent, and it has steadily risen since. The stereotype of the porn watcher being a basement-dwelling, hairy-handed male has gradually eroded over the last decade, with more porn studios making porn from a female perspective, often shot by female directors.
The 2024 data showed that in the US, however, 71 percent of Pornhub users were male. In the Philippines, however, female users made up more than half of the total, at 59 percent.
Demure of the same
There were few big surprises in the global search term and category data in Pornhub’s 2024 data dump. For the fourth year in a row ‘Hentai’ – Japanese-style anime and manga porn – was the most searched-for term on Pornhub. ‘MILF’, ‘Pinay’, ‘Lesbian’ and ‘Anal’ completed the top five, having all been hovering around the top of the chart in recent years too.
Searches for ‘Animation’ were up 28 percent on the site, suggesting that cartoony porn’s stranglehold on the Pornhub’s charts isn’t likely to loosen any time soon.
Searches related to 2024 trends and pop culture moments did throw up new statistical shifts. Searches for the word ‘demure’ rose by 133 percent, surely fuelled by the word going viral following influencer Jools Lebron making satirical videos using the phrase, ‘Very demure, very mindful’. The trend probably didn’t do porn performer Ariel Demure’s 2024 video stats any harm.
The mormons also enjoyed a bump. Searches for ‘Mormon wife’ were up 71 percent, likely due to the success of the TV show The Secret Lives of Mormon Wives.
Other search terms rising to the fore may suggest less fleeting cultural trends. Searches for ‘Mindful pleasure’ were up 112 percent, ‘Simple sex’ was up 55 percent, and ‘Authentic sex’ was up 43 percent. Dating app users have increasingly been drawn to supposedly ‘authentic’ profile content recently, so maybe this lust for ‘realness’ is being seen on Pornhub (alongside a lust for rather less ‘real’ cartoon porn, of course).
A vertical move
Pornhub recently released a site section called [very NSFW] Pornhub Shorties in beta, featuring TikTok-style vertically-shot videos that can be scrolled through in a similar manner to ByteDance’s ubiquitous video app. The 2024 Pornhub data showed that users in the 18-24 year-old category were 392 percent more likely to watch vertical videos than those in other age categories.
The data also showed that a touch over 90 percent of all Pornhub traffic in 2024 was via phone: a figure that’s largely unchanged since 2023.
Younger users tend to engage with Pornhub for shorter time periods than older users, too, suggesting that a quick-scroll, short-attention, TikTok-style user experience could be increasingly effective for the site.
State of the porn-watching nation
Pornhub’s Year in Review data wrap skirted around arguably the site’s most significant statistics from 2024: those regarding the US states it has been blocked in by its parent company, Aylo.
Aylo has ‘officially’ blocked Pornhub and many of the company’s other porn sites in various US states over the past few years, claiming that the site cannot logistically comply with new age verification rules. Indiana, Kansas, Kentucky, Texas, Montana and Louisiana are just some of the states the block has been implemented in. It’s still possible to access Pornhub from within these states if you use a virtual proxy network (VPN) on your device.
The ‘blocked’ states are greyed-out on Pornhub’s US map in its Year in Review roundup, showing the top relative searches for each US state. In this context, a top relative search is a term searched for more often in a particular state, than it is searched for in all other states.
Relative search highlights included ‘Friends mom’ (California), ‘Pee’ (Wisconsin), ‘Anal dildo’ (Alaska) and the almost heartwarmingly innocent (in comparison) ‘Naked women’ (Pennsylvania).
Aylo’s spate of US state blocks snowballed quickly over the past two years, but comparative data graphs showed that the US remains by far Pornhub’s largest market by country.
The site did not reveal deep statistics for its user counts. However, graphics suggested that in 2024 the US accounted for more than double the amount of Pornhub users than France, the country second in the table.
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