A device that delivers electric pulses to your perineum (aka gooch) via a stick-on patch to treat premature ejaculation and intensify ejaculation has finally launched, after years in development.
Made by Minnesota-based sexual health company Morari Medical, the device has now been named Mor and is on sale for $299. It’s marketed as the “first app-enabled wearable technology designed to enhance and improve sexual performance”.
Development versions of the device generated attention at technology showcases as far back as 2020, and Morari getting FDA clearance was a lengthy and expensive process, but now you can at last get your gooch zapped at home.
Morari’s management told The Verge that they were pitching the Mor as a device halfway between a sex toy and a medical aid. To use it, you attach a disposable patch (pictured below) to your perineum, then deliver electric pulses to your body via electrodes attached to the patch and a rechargeable pulse generator.
The device is controlled by an app via Bluetooth, and can be set to either ejaculation delay or orgasm intensifying mode. The makers of Mor said that although the device wasn’t initially designed to intensify orgasms, they found that it did so during testing, so created settings designed to specifically do this too.
The design is based on the idea that the electric pulses help the prostate contract. Pulse strength can be controlled via the app, on a scale of one to 100, ranging from mild tingling to more powerful vibration-style sensations.
Morari also told The Verge that although the Mor doesn’t currently use AI, future versions of the device may be able to ‘learn’ which settings work for the wearer, so they don’t have to adjust them using the app.
It’s been a long old road for Morari, and it’s good to see innovative health and sextech like this get to public release. The somewhat amusing notion of attaching things to your gooch hasn’t harmed the company’s publicity drive, with Jimmy Kimmel once poking gentle fun at it on US TV (see video above).
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