Will regulations and myths cripple an entire industry in a market with 1.3bn people?

0
Will regulations and myths cripple an entire industry in a market with 1.3bn people?

Teledildonics, VR, safer sex; there’s a world of pleasure in our technological future, but with some experts predicting sex robots within a decade, can regulations keep up with our ability to imagine new products?

It’s a problem facing any company that wants to make or sell adult products in India, and as such, it’s a stumbling block for an entire industry in a country of 1.32 billion people.

As things stand right now, there are also a whole lot of misunderstandings about what’s allowed, and what’s not. Search online and you’ll find the commonly held misconception that the sale of sex toys is illegal in India.

That’s not right, but the laws are so vaguely defined that it’s easy to see why the misconception continues.

Why is it even complicated? Legal or not, right?

Selling sex toys isn’t illegal in India, nor is importing them, but selling or importing anything deemed ‘obscene’ would be against the rules. And what’s the official definition of ‘obscene’? Wide-ranging and variable.

Generally, to keep out of trouble, companies need to make sure there’s no nude or semi-nude images on packaging, marketing material or pamphlets, guides or anything else.

It also can’t be a skin-colored item, or be designed to look exactly like genitalia. At a broad sweep, adhering to these helps keep LoveTreats.in, an intimate lifestyle store that sells sex toys and other sexual wellness products, out of trouble.

The company also says it runs all the items its considering selling past its legal team and a customs liaison to make sure they all meet the required standards.

LoveTreats says the perpetuation of myths and “moral policing” combined with lack of awareness and clumsy media reports have caused the confusion.

“Many customs officials themselves think that all sex toys are illegal to import and are not aware of the [legal] rulings against customs,” the company added.

With such imprecision in the law, it’s easy to see why there’s confusion and a general indifference around selling sex toys (and sextech) in India.

A change ahead?

That could change, however, if a slow and gradual shift in the obscenity laws continue, LoveTreats says:

“Some of the progressive rulings with regards to obscenity are encouraging and indicative towards the direction that if the law will be changed then it would be more progressive.”

Most pertinent to this change in attitudes, and providing legal precedent, is the 2011 ruling by the Calcutta High Court that held that obscenity charges against adult games or sex toys are not legally sustainable.

Particularly interesting was the courts rejection on the grounds that arousing sexual desire doesn’t equal obscenity by default. The court also said the definition of obscenity “is so sweeping in its scope and involves such questions of psychology and ethics that it is not right or feasible for judges to implement a ‘legal formula’ in practice,” LoveTreats said.

The future of sextech in India?

While some areas of tech are booming in India (check out the Google Play Store download growth, for one simple example), sextech (and more broadly, sex toys) are getting a standing start.

LoveTreats says 90 percent of its customers are first-time users of sex toys, so demands for more futuristic options are few and far between. That said, the company did say customers are most excited about the opportunities of VR and teledildonic devices that let couples have fun over long distances.

If the slowly progressive changes continue, it’s a market that could prove lucrative, but regulations aren’t the only challenge.

Attitudes towards sex toys will also be tough to change, and navigating advertising rules could prove even trickier.

Nonetheless, it’s a challenge that LoveTreats.in is happy to tackle face-on, and carefully, for now.

Read next: Return of Orange is the New Black to Netflix changed one Pornhub search by 475%

Affiliate Disclosure

Some articles contain affiliate links that allow us to earn money to help pay for the site if you decide to purchase any of these products or services, at no extra cost to you. Affiliate links have no relation to review ratings or other editorial coverage.

Full Affiliate Policy
(opens in Pop-Up)
×
Affiliate Links

SEXTECHGUIDE may sometimes include affiliate links that provide us with a small amount of money (at no additional expense to you) if you purchase any of the services or products covered in news, reviews, or other written articles.

Any articles that include affiliate links always include an affiliate disclosure for full transparency.

Review Policy

Review scores and other coverage is provided entirely impartially whether it includes affiliate links or not. Our only editorial aim is to provide as accurate information as possible for readers based on our own experiences and knowledge.

As an independent publication, we pride ourselves on the assessments, summaries and reviews that we provide, regardless of whether a product has been purchased by SEXTECHGUIDE, or provided via public relations for an honest review on the site.

We may review devices that are received free-of-charge – we never guarantee reviews for devices sent to us, nor do we provide positive reviews in exchange for devices or access to digital services.

Our editorial policy and independence is vitally important to us. It has been crafted drawing upon more than 13 years publishing experience – we wouldn’t jeopardise this reputation for a free product of any kind.

Sponsored Posts

We do not currently offer sponsored posts of any kind, and would never offer sponsored reviews.

If you have any questions about our affiliate policy, please get in touch via [email protected]

Leave a Reply

Sending

SEXTECHGUIDE
Logo