If there is one word that is overused – and misused – more than perhaps any other in adult product marketing, it is the word “innovative”. (See also “unique,” “one of a kind” or “world’s first!”)
It is almost a given at this point that companies will claim to be innovative, regardless of whether what they’re doing is actually anything new or a rehash of something done countless times before. I tend to roll my eyes when I see this word. However, there are a number of creators and companies out there creating products or services that are truly new, unique and out-of-the-box. Today I want to share a few of those with you.
- We-Vibe, for its work on vibrators that provide clitoral stimulation during intercourse.
- Chaturbate (NSFW), for changing the adult webcamming game.
- Dame, for the Eva II hands-free vibrator.
- Lovehoney, for the Uprize – the first ever dildo which goes from flaccid to erect at the touch of a button.
- Hitachi, for introducing the world to the joys of wand massagers.
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