Google’s got more powerful ‘private’ browsing tools on the way

Google's logo seen through a magnifying glass with powerful browsing tools.

There’s a hell of a lot of reasons you might want to use a private browser that aren’t the as-advertised ‘buying a gift for a loved one’ scenario. And yes, one of the most obvious is your ‘alone time’ with your browser.

Soon, Google will start offering its users a more granular level of control over what’s kept in your browsing history, and what’s not, according to comments from CEO Sundar Pichai.

The “off the record” mode, which doesn’t have a set launch date, is more aimed at things like keeping control of voice control records (all of which are stored in your Google account if you use Voice Search on any devices or use Google Home) but Pichai also said that he’d like to see broader privacy controls across the whole of an Android device, and to be able to do things like selectively delete just a few hours of browsing history without losing everything else.

Of course, if you’re a Firefox user, that’s already had a ‘forget’ button that lets you selectively delete your history for a while now.

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It’s an interesting – if somewhat slow – move towards giving Chrome and Android users better control over their browsing and history. For a company that makes the bulk of its money from targeting ads at your eyeballs, private browsing doesn’t really align with its goals.

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Ben Woods is a passionate journalist, editor, and media adviser who not only brought SEXTECHGUIDE to life but keeps it running smoothly on a day-to-day basis. Before embarking on this exciting journey, Ben's work reached millions of people through reputable publications such as WIRED, TrustedReviews, The Inquirer, V3, CNET, ZDNet, and The Next Web, among many more. Ben dives deep into the realms of tech, sex, and the future on SEXTECHGUIDE, inviting readers to explore the intriguing intersection of these domains.

SEXTECHGUIDE, launched in 2016 ahead of the sextech boom, is the go-to online platform for discovering, reviewing, and learning about the fast-paced world of sexual technology. We bridge the gap between sex and technology reporting by focusing on timely news stories, impartial reviews, and thoughtful opinion pieces.
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