We-Vibe, founded in 2008, has established itself as a pioneer in the couples’ sex toy market and a leader in app-controlled pleasure products. The company’s innovative designs have revolutionized the concept of shared intimate experiences, both in person and at a distance.
We-Vibe’s flagship product, the eponymous We-Vibe couples’ vibrator (see it below!), was designed to be worn during intercourse, providing stimulation to both partners simultaneously. This unique approach to enhancing partnered sex has inspired numerous imitators and established a new category in the sextech market.
The company has been at the forefront of incorporating smart technology into sex toys. Many We-Vibe products can be controlled via smartphone apps, allowing for customization of vibration patterns and intensity. This technology also enables long-distance control, making We-Vibe a popular choice for couples in remote relationships.
We-Vibe’s product line has expanded beyond couples’ toys to include a wide range of vibrators, anal toys, and kegel exercisers. All of these products maintain the brand’s commitment to body-safe materials, ergonomic design, and technological innovation.
The company places a strong emphasis on research and development, regularly introducing new features and improvements based on user feedback and technological advancements. This commitment to innovation has earned We-Vibe numerous industry awards and patents.
We-Vibe has also been proactive in addressing privacy concerns related to app-controlled sex toys. Following a high-profile lawsuit regarding data collection, the company has implemented robust security measures and transparent data policies, setting standards for privacy in connected sextech devices.
The brand’s marketing approach focuses on promoting sexual wellness and strengthening intimate relationships. We-Vibe often collaborates with sex educators and relationship experts to provide resources and information alongside their products.
We-Vibe’s parent company, WOW Tech Group (now part of Lovehoney Group), has positioned the brand as a premium offering in the sextech market. This positioning, combined with We-Vibe’s reputation for quality and innovation, has helped the brand maintain a strong presence in a competitive industry.
The company’s influence extends beyond its product line, contributing to the normalization of sex toys and the integration of technology into intimate experiences. We-Vibe’s success has played a significant role in bringing sextech products into mainstream retail spaces and public discourse.