Threesome app with unpronounceable name changes to equally confusing alternative

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A background with the word 'snowfell' in an unpronounceable and confusing alternative.

3nder, an app for arranging threesomes, has changed its name to Feeld following a legal challenge from Tinder.

Admittedly, you wouldn’t know that from reading Feeld’s blog announcing the change. There, you get an altogether more emotive description of why a rebrand was necessary.

“3nder was built on love and passion, but my old name limited me. Now I am something more. My foundations are the same, my values unchanged, but I have grown. I expand and evolve just as you do, and it it [sic] time to reflect that growth.

I am the space for open minds. Minds that breath freedom.

Did you miss these?

I am iOS and Android.”

I am potentially infringing on a registered trademark? No?

Well, I guess that problem’s disappeared now anyway.

The app has a few minor UI tweaks to mark the occasion, but it’s hard not to find it utterly perplexing that the company didn’t take the opportunity to choose a name that was either pronounceable or made sense.

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Ben
Ben

Ben Woods is a passionate journalist, editor, and media adviser who not only brought SEXTECHGUIDE to life but keeps it running smoothly on a day-to-day basis.Before embarking on this exciting journey, Ben's work reached millions of people through reputable publications such as WIRED, TrustedReviews, The Inquirer, V3, CNET, ZDNet, and The Next Web, among many more.Ben dives deep into the realms of tech, sex, and the future on SEXTECHGUIDE, inviting readers to explore the intriguing intersection of these domains.

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