Threesome app with unpronounceable name changes to equally confusing alternative
![Feeld A background with the word 'snowfell' in an unpronounceable and confusing alternative.](https://sextechguide.com/wp-content/uploads/feeld.png)
3nder, an app for arranging threesomes, has changed its name to Feeld following a legal challenge from Tinder.
Admittedly, you wouldn’t know that from reading Feeld’s blog announcing the change. There, you get an altogether more emotive description of why a rebrand was necessary.
“3nder was built on love and passion, but my old name limited me. Now I am something more. My foundations are the same, my values unchanged, but I have grown. I expand and evolve just as you do, and it it [sic] time to reflect that growth.
I am the space for open minds. Minds that breath freedom.
I am iOS and Android.”
I am potentially infringing on a registered trademark? No?
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Well, I guess that problem’s disappeared now anyway.
The app has a few minor UI tweaks to mark the occasion, but it’s hard not to find it utterly perplexing that the company didn’t take the opportunity to choose a name that was either pronounceable or made sense.