‘Big Porn’ is turning to virtual influencers to avoid social media shadow bans

Updated October 1, 2024

Published June 27, 2019

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How can xHamster be confident that the new face of the brand will be worth the investment? Well, ‘she’ was made using survey responses from 50,000 of the site’s users, and isn’t human. That’s how.

Following on from the introduction of YouPorn’s Jedy Vales, xHamster has jumped on the trend of brands using digital influencers, which can help a site engage more directly with its audience, plus bring the added cost-saving effect of creating AI-powered content in-house.

The result, Shy Yume, is a “25-year-old, Eurasian, bisexual woman” who will interact with users on Instagram and other social media platforms. And most importantly, as she’s not real, isn’t likely to be banned or have the account mysteriously deleted.

Creating the ‘dreamgirl’

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Survey results were gathered in more than 150 countries, where respondents were asked questions about the specific physical characteristics of their ‘dreamgirl’.

Hair color, hair length, eye color, breast size, body hair and body type were all chosen by the survey’s participants, resulting in the 5ft 5″ model with an average-sized waist, dark hair and blue eyes.

“For most, eye color didn’t matter so much. We’d like to think that it’s because it’s what’s inside that counts, but let’s be frank: this is a porn site,” xHamster said.

‘Technology working with humans’

YouPorn is another site that has recently launched its first CGI model, debuting Jedy Vales on Instagram in May (she’s already clocked up an impressive 21,000 followers).

“As a leader in the adult entertainment industry, we’ve struggled to find a proper way to interact and share with our users through means like Twitter and Instagram, where we get shadow banned or our accounts are deleted,” YouPorn chairman Charlie Hughes, told the Evening Standard.

“Jedy is also seen as an important early step in the next phase of technology working with humans, instead of working to replace humans and human sexuality,” Hughes added.

Article by

Tara

Tara Lepore’s expertise and writing prowess have been showcased through her contributions to respected publications such as Wired, The Guardian, Vice, and Gizmodo. Her insightful articles within these outlets have provided readers with an in-depth understanding of the intricate connection between sex and technology.Tara’s ability to deliver well-researched and thought-provoking content has made her a valuable contributor in the field, capturing the attention of a wide audience and leaving a lasting impact. Her writing style effortlessly combines expert knowledge with a relatable and engaging tone, making complex topics accessible to all.Through her work, Tara Lepore continues to enlighten readers and shape the conversation on the ever-evolving landscape of sex and technology.

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