Best VR Porn Sites
Best Gay & Trans VR Porn Sites
Best AI Porn Generators
Best AI Girlfriend Apps
Best XXX Cam Sites
Best Chromecast Porn Sites
Best Porn Apps
Best iPhone Porn Sites
Sound-responsive Vibrators
OnlyFans Alternatives
Best Toys for People with Disabilities
Best Mini Vibrators

Simple Habit adds sexual intimacy sessions in bid to stand out in crowded wellness space

0
Simple Habit Wellbeing App - Lifestyle image

In an increasingly crowded wellness market, female-founded mindfulness app Simple Habit has introduced sex-related meditations. Unlike its top competitors, which steer clear of directly discussing sex, the app now has entire series dedicated to “Couples” and “Intimacy.”

The app’s 1,000+ short meditation sessions focus on better wellbeing generally, but Simple Habit’s users responded enthusiastically to two old episodes posted over the last couple of years.

It’s known that stress can have a negative effect on the libido, even causing sexual dysfunction, but more recent studies have found that mindfulness helps reduce stress levels and enhances arousal. Among the new episodes are: “Mindfulness During Sex”, “Have Better Sex”, “Get Into Your Bedroom” and “Sexual Intimacy”, each containing episodes for solo and partnered meditations and sex education.

Simple Habit Wellbeing App

Sex sells… right?

According to the Global Wellness Institute, as of April 2019, the wellness industry is valued at $4.2 trillion. Leading wellness app Headspace launched in 2010, and now has revenue of $100 million per year. Rival Calm comes a close second at $80 million in revenue.

Did you miss these?

Simple Habit, is both a relative newcomer and relatively small in comparison. Stated revenue is $1.5 million per year, according to Owler, and raised $12.9 million in its second funding round in October 2018.

As sex is still considered taboo, incorporating sex-related content is a risk that its mainstream competitors haven’t seemingly taken. Some of Simple Habit’s rivals do offer meditations that touch on strengthening your relationship, but they don’t specifically talk about sex. Sex sells… right up until it doesn’t.

This isn’t an issue of the wellness industry specifically. Porn and other ‘sexy’ adult content has – and will likely always – sell. And mainstream products aren’t too shy to ‘add a sexy twist’ (we’re looking at you deodorant and razor ads) if that’ll boost sales. The frequent exception to this? Anytime there’s a new product focused on sexual education and empowerment, it’s not ‘sexy’ anymore, and thus garners less success.

That could be a situation on the verge of changing, however. An industry-focused report from April 2019 suggests the sexual wellness industry will reach an estimated $39 billion by 2024.

With more female-founded companies such as Emjoy and Ferly, there is more focus on body positivity and sexual confidence – both of which could be considered inseparable from our wellbeing. And the mainstream wellness industry might finally start to catch on, given the financial incentive.

Simple Habit is available on iOS, Android and the Web, and offers free users access to limited content. Premium users can pay $100 a year to listen to the entire library.

Read Next: Aural sex: Is audio porn the next big thing in adult content, or destined for censorship?

Affiliate Disclosure
Some articles contain affiliate links that allow us to earn money if you decide to purchase any of these products or services. This does not cost you any extra, and it allows us to continue to run this independent website without ads. Affiliate links have no relation to review ratings or other editorial coverage. You can read the full policy here.

Ready for more?
Oli Lipski
Oli Lipski

Oli is a freelance sex tech researcher based in London. With an MA in Sexual Dissidence, researching sex tech, and a BA in History, researching gender and sexuality, she has a keen understanding of the past, present and future of sex. In addition to SEXTECHGUIDE, you can find Oli's work on titles such as shado-mag, QueerMajority, UnicornZine and more.

Be the first to leave a comment
      Leave a reply

      SEXTECHGUIDE
      Logo
      LATEST
      Comparisons and Guides
      Best VR Porn Sites
      Best Gay & Trans VR Porn Sites
      Best AI Porn Generators
      Best AI Girlfriend Apps
      Best XXX Cam Sites
      Best Chromecast Porn Sites
      Best Porn Apps
      Best iPhone Porn Sites
      Sound-responsive Vibrators
      OnlyFans Alternatives
      Best Toys for People with Disabilities
      Best Mini Vibrators