Clothoff, an AI ‘nudify’ app that uses deepfake technology to make fake nude images of people, is reportedly planning an aggressive global expansion plan despite a global crackdown on non-consensual deepfake porn taking place.
As part of an investigation by Der Spiegel, a whistleblower who used to work for Clothoff revealed that the company bought up an “entire network” of nudify apps, and now owns at least ten of them.
Apps such as these are often used to create nude images of people – almost always women – without the consent of those depicted. There have been reports of schoolchildren using them to create images of their classmates. Such images can be used for revenge porn and extortion attempts, and the internet is full of fake nude images of female celebrities.
Many governments are cracking down hard on nonconsensual deepfake porn. In the UK creating non-consensual deepfake porn, and preparing technology elements to create such content, is becoming a criminal offence. In the US, the Take It Down Act was recently signed into law, making sharing nonconsensual deepfake porn illegal.
However, according to the whistleblower, Clothoff seems undeterred. The company, itself reportedly linked to a UK-registered firm called Itai Tech Ltd, runs the app with an annual budget of around $3.5 million.
The whistleblower, who was said to have access to internal company information, also revealed that Clothoff had monthly view figures ranging between hundreds of thousands and several million. The company was reportedly working on a “large-scale marketing plan” to gain more users.
Germany, the UK, France, and Spain were identified as markets for expansion. The marketing budget was earmarked to be spent on advertising posts in “special Telegram channels”, plus on sex subs on Reddit and the controversial messageboard 4chan.
Following Der Spiegel’s report, Reddit said that Clothoff URLs have been banned on the platform since 2024, and that Reddit doesn’t allow “paid advertising against NSFW content”.
The whistleblower added that Clothoff was also relying on gaining traction through Telegram bots plus X, and was targeting men and boys aged 16-35. There was marketing crossover with ‘manosphere’ influencers such as Andrew Tate, the whistleblower said.
A person claiming to be a spokesperson for Clothoff told Der Spiegel: “Clothoff forbids the use of photos of people without their consent.”
The claims about one of the internet’s most notorious nonconsensual deepfake porn tools suggests that the global deepfake crackdown may not be putting the jitters up the people behind this technology. Although Mr Deepfakes, known as the biggest deepfake porn site, was recently shut down, Clothoff seems confident that it has a future in a world where various authorities are intent on crushing them.
Although Clothoff has been linked to a UK-registered company, Der Spiegel found that its operators work in countries that used to belong to the Soviet Union. The site’s email service is based in Russia.
The UK’s communications regulatory body Ofcom is currently investigating Clothoff, which it suspects of not conforming to new UK age verification rules.
Earlier in 2025 Clothoff claimed to be working with an AI abuse victim organization, but failed to provide any evidence of this after its validity was questioned.
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