Dame Products designs sex toys specifically engineered to address what it calls the ‘pleasure gap’ – the disparity in sexual satisfaction between men and women. The Brooklyn-based company, founded in 2014 by Alexandra Fine and Janet Lieberman, takes a research-driven approach to product development, creating items like the Eva (a hands-free couples vibrator), the Fin (a
wearable finger vibrator), and the Pom (a flexible external vibrator). The brand has been pretty vocal about industry challenges – it made headlines when it
challenged Facebook’s advertising restrictions on sexual wellness products, arguing the policies had sexist undertones.
Recently, Dame has been navigating turbulent economic conditions in the sextech space. The company
acquired crystal sex toy maker Chakrubs in early 2025, and made waves by adding then
removing a ‘Trump Tariff’ surcharge on products in response to changing trade policies. Beyond products, Dame runs educational initiatives and has positioned itself as an advocate for sexual wellness access and destigmatization. CEO
Alex Fine has spoken extensively about the importance of user feedback in product development and addressing systemic inequalities in sexual satisfaction.