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$399 ‘internal music player’ Groove Thing promises more than good vibrations

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Jamie F
Updated June 30, 2025
Published June 30, 2025
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A new sextech device marketed as “the world’s first internal music player”, touted as a deeper musical experience than existing music-synced vibrators, has launched on Kickstarter. It has already exceeded its goal of around €8,500, raising over €223,000 at the time of writing.

The Groove Thing features a speaker set plus synced insertables, that can be put inside your vagina or anus, or against your clitoris. The insertable bit then emits sound waves reproduced from the music from the speakers it’s synced to, allowing you to ‘feel’ the music inside your body and up against your erogenous zones (particularly bass-heavy music, it seems).

From Ohmibod’s Freestyle G to the Lovense Vulse, music-synced insertable sextech devices have become something of a trend recently. The Groove Thing is marketed as offering a more immersive pleasure session, being based on sound waves rather than simply vibrations.

Groove Thing

Its makers say that, “unlike existing ‘sound-responsive’ pleasure devices that merely buzz on/off to the beat, Groove Thing’s patent-pending technology delivers a high-fidelity reproduction of actual sound waves inside the body – creating a ‘third ear’ for music, through intimate sensation.”

The Groove Thing’s creators said that the device had been tested on “170+ holes”. It will sell for $399 when (or ‘if’, as must be stated for all Kickstarter projects, even funded ones) it is properly launched, but early Kickstarter backers can pre-order one for a lower price of $299, while the ‘early bird’ tier is available.

“Groove Thing uses totally different physics than a vibrator, and actually PLAYS music as physical sensation,” the creators said. “With enough fidelity that you can feel the difference between high vs low notes, and guitar thrum vs bass shake. You even feel key changes.”

Groove Thing by bed shot

The device was made by Michael Weiss-Malik, an inventor and Groove Thing’s co-founder, who has worked with Uber and Google previously. The other co-founder is Elizabeth Dell, who founded the Amorus couples romance and sex game app. Caitlin V Neal, a prominent online relationship and sex coach, has been hired as Chief Groove Officer, and is heavily involved in marketing it.

You can connect two Groove Thing devices together, so that partners can experience the same sound wave sensations simultaneously. The speaker set of the device can be synced to music via Bluetooth, or via a physical cable, to allow sources such as record players to be connected. The device doesn’t use a dedicated app, and can be connected to any music streaming service, leaving it pleasingly up to you how you want to listen.

Groove Thing video grab

Interest in the Groove Thing is already high, with the device raising nearly $200,000 in Kickstarter pledges in just two days after the campaign launched.

However, one review of an early version of the device was rather negative. A Wired writer criticized the Groove Thing as a device for giving pleasure, as well as the design of its insertable sections.

It should be noted that the Groove Thing’s design is likely to be updated over time as the Kickstarter campaign progresses and it gets closer to the final production units.

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Jamie F is a freelance writer, contributing to outlets such as The Guardian, The Times, The Telegraph, CNN and Vice, among others. He is also the creative force behind the Audible podcast Beast Master.
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