Google

Google isn’t making sex toys, but its policies shape the entire sextech landscape. The Play Store’s content guidelines determine which apps can reach Android users, and its advertising restrictions affect how sexual wellness brands can market its products. Google Search algorithms influence which adult content gets visibility, while its AI tools like Gemini have specific rules around generating sexual content – including a ‘no sexual scenes’ policy for image generation. The company’s relationship with adult content is complicated. On one hand, it’s developed tools to combat non-consensual deepfake imagery in Search results. On the other, it’s been criticised for inconsistent enforcement of its own policies – allowing nudify apps to rack up 700 million downloads while legitimate sextech businesses struggle to get their apps approved. Adult industry players like Aylo have even lobbied Google for device-level age verification solutions. Whether you’re a sex toy company trying to advertise, an adult platform navigating content rules, or a creator building an audience, Google’s decisions directly impact your business.