Google

Google’s role in the sextech industry isn’t about making vibrators—it’s about controlling the infrastructure that determines which products, platforms, and content get seen. The tech giant’s Play Store policies dictate what intimate wellness apps and connected sex toy brands can distribute on Android devices, while its search algorithms and ad policies shape how millions discover sexual health resources and pleasure products. We covered how Aylo lobbied Google for device-level porn age verification, highlighting the company’s gatekeeper position in adult content access. Beyond app distribution, Google’s AI developments ripple through sextech innovation. The company’s machine learning frameworks power everything from dating app matching algorithms to conversational AI companions—though as we noted when Character.AI banned open-ended chats for under-18s, tech giants remain divided on how to handle erotic AI applications. Google’s YouTube also serves as a crucial educational platform for sex-positive creators, though its content moderation policies frequently spark debate about what constitutes acceptable sexual wellness education versus restricted adult content. The company’s search engine continues to be a primary gateway for sexual health information worldwide, making its approach to age verification and content filtering—like the measures discussed in Australia’s proposed search engine age verification—particularly significant for the industry.

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